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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
59
Markenimage
59
Brand management
44
Markenführung
44
USA
38
United States
38
Brand
35
Markenartikel
35
Beziehungsmarketing
28
Relationship marketing
28
Advertising effects
27
Werbewirkung
27
China
25
Einzelhandel
18
Marketing management
18
Marketingmanagement
18
Retail trade
18
Advertising
17
Designation of origin
17
Herkunftsbezeichnung
17
Personality psychology
17
Persönlichkeitspsychologie
17
Werbung
17
Social Web
16
Social web
16
Emotion
14
Internet marketing
14
Online-Marketing
14
Jugendliche
13
Online retailing
13
Online-Handel
13
Youth
13
Food consumption
10
Gender
10
Lebensmittelkonsum
10
Perception
10
Target group
10
Viral marketing
10
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2
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286
Aufsatz in Zeitschrift
286
Case study
2
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2
Conference paper
2
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2
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English
286
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Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Guzman, Francisco
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Aggarwal, Praveen
2
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
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The journal of consumer marketing
Journal of business research : JBR
2,123
Journal of retailing and consumer services
1,939
International journal of consumer studies
767
International journal of hospitality management
734
Journal of marketing research : JMR
667
Psychology & marketing
663
NBER working paper series
659
Journal of consumer research : JCR ; an interdisciplinary bimonthly
592
Working paper / National Bureau of Economic Research, Inc.
586
NBER Working Paper
512
SpringerLink / Bücher
477
Journal of marketing
463
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
Management science : journal of the Institute for Operations Research and the Management Sciences
391
European journal of marketing : EJM
367
The journal of brand management : an international journal
365
Journal of retailing
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
335
Journal of marketing management : MM
332
Journal of international consumer marketing
321
Marketing letters : a journal of research in marketing
321
Cogent business & management
319
Journal of travel and tourism marketing
319
Journal of consumer behaviour : an international research review
304
Tourism management : research, policies, practice
303
Journal of marketing communications
299
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
295
Journal of fashion marketing and management
294
Technological forecasting & social change : an international journal
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
290
Journal of business ethics : JOBE
280
Journal of economic psychology : research in economic psychology and behavioral economics
273
International journal of contemporary hospitality management
267
The journal of services marketing
259
Food policy : economics planning and politics of food and agriculture
256
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ECONIS (ZBW)
286
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286
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1
Thinking orientation and preference for research methodology
Murshed, Feisal
;
Zhang, Yinlong
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 437-446
Persistent link: https://www.econbiz.de/10011629327
Saved in:
2
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
3
The dimensions of prescription drug brand personality as identified by consumers
Leonard, Erica
;
Katsanis, Lea Prevel
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 583-596
Persistent link: https://www.econbiz.de/10010232012
Saved in:
4
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
5
Social media's emerging improtance in market research
Patino, Anthony
;
Pitta, Dennis A.
;
Quinones, Ralph
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 233-237
Persistent link: https://www.econbiz.de/10009552953
Saved in:
6
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
7
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham
;
Richards, Barry
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Saved in:
8
Food consumption and marketing : turning toward Asia
Seo, Yuri
;
Cruz, Angela Gracia B.
;
Fam, Kim Shyan
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 501-504
Persistent link: https://www.econbiz.de/10011482215
Saved in:
9
Family meals and identity in urban China
Yu, Hongyan
;
Veeck, Ann
;
Yu, Fang
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 505-519
Persistent link: https://www.econbiz.de/10011482232
Saved in:
10
Comparative practices of food label claims from US, EU and selected Southeast Asian countries
Lwin, May O.
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 530-541
Persistent link: https://www.econbiz.de/10011482248
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