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~isPartOf:"The journal of media economics"
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USA
52
United States
52
Fernsehen
32
Television
32
Film industry
30
Filmwirtschaft
30
Fernsehprogramm
29
Television programme
29
Media usage
19
Mediennutzung
19
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15
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15
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English
103
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Martin, Hugh J.
5
Bates, Benjamin J.
3
Litman, Barry R.
3
Rennhoff, Adam D.
3
Adilov, Nodir
2
Albarran, Alan B.
2
Bae, Hyuhn-Suhck
2
Bel, Germà
2
Clement, Michel
2
Dimmick, John W.
2
Dupagne, Michel
2
Einstein, Mara
2
Ford, George S.
2
Kind, Hans Jarle
2
Powers, Angela
2
Solberg, Harry Arne
2
Wildman, Steven S.
2
Agostini, Claudio
1
Ahn, Hoekyun
1
Albers, Sönke
1
Andrews, David L.
1
Arrazola Vacas, María
1
Asai, Sumiko
1
Axarlian, Gabriel Pablo
1
Beard, Thomas Randolph
1
Bomsel, Olivier
1
Brown, Allan
1
Brown, Keith S.
1
Buzzard, Karen S. F.
1
Calzada, Joan
1
Cavazos, Roberto J.
1
Chan-Olmsted, Sylvia M.
1
Cheng, Jingwei
1
Chi, Jianyu
1
Chiang, Chin-Chih
1
Cuilenburg, Jan van
1
Daneshvary, Rennae
1
Das, Prabir Kumar
1
Devaux, Rémi
1
Dominick, Joseph R.
1
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The journal of media economics
Journal of advertising research
328
Journal of business research : JBR
312
Journal of advertising : official publication of the American Academy of Advertising
249
International journal of advertising : the quarterly review of marketing communications
246
International journal of advertising : the review of marketing communications
244
Journal of marketing communications
218
Journal of promotion management : JPM
156
Psychology & marketing
150
Marketing science
133
Journal of retailing and consumer services
122
NBER working paper series
99
Finance research letters
96
Journal of promotion management : innovations in planning and applied research
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
European journal of marketing : EJM
84
SpringerLink / Bücher
81
Marketing letters : a journal of research in marketing
80
International journal of internet marketing and advertising : IJIMA
79
Journal of current issues and research in advertising : JCIRA
78
Journal of marketing research : JMR
78
Working paper / National Bureau of Economic Research, Inc.
77
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
75
Applied economics letters
74
NBER Working Paper
69
Journal of cultural economics
67
Health marketing quarterly
66
Journal of marketing
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
Applied economics
64
CESifo working papers
63
Journal of current issues and research in advertising
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Marketing : ZFP ; journal of research and management
57
Journal of the Academy of Marketing Science
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
52
Marketing intelligence & planning
51
Asia Pacific journal of marketing and logistics
48
The journal of product & brand management
48
Young consumers : insight and ideas for responsible marketers
48
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ECONIS (ZBW)
103
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1
Some effects from the consumption of newspapers,
television
programs, and internet movie reviews
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
26
(
2013
)
2
,
pp. 57-59
Persistent link: https://www.econbiz.de/10009783293
Saved in:
2
The TV news scheduling game : when the face of the newscaster matters
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 17-23
Persistent link: https://www.econbiz.de/10003983662
Saved in:
3
Effects from privatizing a
television
market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
Saved in:
4
Competition in the Broadcast market, program diversity, and movie demand patterns
Adilov, Nodir
;
Martin, Hugh J.
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10010356838
Saved in:
5
Choice versus chance : using brand equity theory to explore TV audience lead-in effects, a case study
McDowell, Walter
;
Sutherland, John
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 233-247
Persistent link: https://www.econbiz.de/10001513103
Saved in:
6
Broadcast network
television
, 1955 - 2003 : the pursuit of advertising and the decline of diversity
Einstein, Mara
- In:
The journal of media economics
17
(
2004
)
2
,
pp. 145-155
Persistent link: https://www.econbiz.de/10002032366
Saved in:
7
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
8
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
The journal of media economics
20
(
2007
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
Saved in:
9
Drivers of media bias, welfare effects of multi-mode
television
service, and effects of
television
service agreements on local news coverage
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
28
(
2015
)
3
,
pp. 119-122
Persistent link: https://www.econbiz.de/10011350741
Saved in:
10
Competition and content in the US video market
Hellman, Heikki
- In:
The journal of media economics
7
(
1994
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10001165097
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