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~isPartOf:"The journal of product & brand management"
~subject:"Brand equity"
~subject:"Kundenzufriedenheit"
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Brand equity
Kundenzufriedenheit
Beziehungsmarketing
111
Relationship marketing
111
Brand management
101
Markenführung
101
Consumer behaviour
98
Konsumentenverhalten
98
Brand image
79
Markenimage
79
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Emotion
17
Customer satisfaction
16
Customer integration
14
Kundenintegration
14
Social media
14
Viral marketing
11
Virales Marketing
11
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Confidence
7
Vertrauen
7
Brand experience
6
Brand trust
6
Brand communities
5
Consumer engagement
5
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19
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19
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English
19
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Vera, Jorge
2
Anselmsson, Johan
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bondesson, Niklas Vestman
1
Bozkurt, Sıddık
1
Chang, Hua
1
Dwivedi, Abhishek
1
Dávalos, Jorge
1
Fuentes-Blasco, María
1
Gil Saura, Irene
1
Giovanis, Apostolos
1
Gligor, David
1
Guzman, Francisco
1
Habachi, Salma
1
Hepola, Janne
1
Hernani-Merino, Martin
1
Hess, Jeff
1
Hintikka, Anni
1
Huang, Travis K.
1
Johansson, Ulf
1
Karjalouto, Heikki
1
Kim, Pielah
1
Libaque-Saenz, Christian Fernando
1
Lin, Kuan-Yu
1
Liu, Hancheng
1
Lu, Jinzhao
1
Matute, Jorge
1
Menidjel, Choukri
1
Moliner-Velázquez, Beatriz
1
Murshed, Feisal
1
Nayeem, Tahmid
1
Palau i Saumell, Ramon
1
Parris, Denise Linda
1
Pérez, Andrea
1
Rodríguez del Bosque, Ignacio A.
1
Safeer, Asif Ali
1
Servera-Francés, David
1
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The journal of product & brand management
Journal of retailing and consumer services
261
Journal of business research : JBR
154
International journal of hospitality management
141
The journal of services marketing
108
Journal of hospitality marketing & management
64
The service industries journal
62
Journal of travel and tourism marketing
60
International journal of contemporary hospitality management
53
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
52
Tourism management : research, policies, practice
50
Cogent business & management
47
Asia Pacific journal of marketing and logistics
45
Journal of service research : JSR
44
Service business
42
Services marketing quarterly
42
Journal of service management
40
Journal of strategic marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
The TQM journal : the international review of organizational improvement
35
The international journal of bank marketing : IJBM
34
The journal of business & industrial marketing
34
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
33
Journal of the Academy of Marketing Science
33
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
31
Psychology & marketing
31
International journal of electronic customer relationship management : IJECRM
30
European journal of marketing : EJM
27
Journal of service research
27
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Total quality management & business excellence
24
International journal of electronic marketing and retailing : IJEMR
23
International journal of quality and service sciences
22
Journal of marketing
22
Journal of retailing
22
The international review of retail, distribution and consumer research
22
Journal of Asian finance, economics and business : JAFEB
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality and tourism insights
20
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ECONIS (ZBW)
19
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1
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
2
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
3
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
4
The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
Hepola, Janne
;
Karjalouto, Heikki
;
Hintikka, Anni
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 282-293
Persistent link: https://www.econbiz.de/10011744454
Saved in:
5
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
6
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
Saved in:
7
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
8
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
9
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
10
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
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