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~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
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Markenartikel
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
172
Beziehungsmarketing
97
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
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Luxusgüter
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Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
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Social media
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
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Brand love
16
Corporate Social Responsibility
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Guzman, Francisco
5
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Wallace, Elaine
3
Al-Kwifi, Sam O.
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Azar, Salim L.
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Broyles, S. Allen
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Grappi, Silvia
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Hegner, Sabrina
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Leingpibul, Thaweephan
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Maehle, Natalia
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Odoom, Raphael
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Pinto, Diego Costa
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Sarkar, Abhigyan
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Shobeiri, Saeed
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Sreejesh, S.
2
Taute, Harry A.
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Trudeau H., Sabrina
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Vera, Jorge
2
Abbott, Rachael
1
Abratt, Russell
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Ahmad, Fayez
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Ahmed, Zafar U.
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Al Shebil, Saleh
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Alcauter, Sarael
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Alves, Alessandro Martins
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Amelia, Maria Veronica
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Anh Tran Tram Truong
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Augusto, Mário Gomes
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Badrinarayanan, Vishag
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Baeck, Sunmee
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1
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The journal of product & brand management
Journal of business research : JBR
228
The journal of brand management : an international journal
188
Journal of retailing and consumer services
147
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
170
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1
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
3
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
4
On congruence between brand and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
5
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
6
Brand name substitution and brand equity transfer
Delassus, Véronique Pauwels
;
Descotes, Raluca Mogos
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
Saved in:
7
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
8
From commodity to brand : antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
Saved in:
9
Effects of promotional-based advertising on brand associations
Clayton, Michael
;
Heo, Jun
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 309-315
Persistent link: https://www.econbiz.de/10009314005
Saved in:
10
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
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