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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
313
Markenführung
313
Brand image
259
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259
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200
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Guzman, Francisco
10
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Paswan, Audhesh K.
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Balasubramanian, Siva Kumar
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Kang, Jiyun
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Wallace, Elaine
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Badrinarayanan, Vishag
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The journal of product & brand management
Journal of business research : JBR
2,088
Journal of retailing and consumer services
1,993
Información comercial española : ICE : revista de economía
1,373
Papeles de economía española
889
International journal of consumer studies
774
International journal of hospitality management
762
Psychology & marketing
682
NBER working paper series
627
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Working paper / National Bureau of Economic Research, Inc.
519
Boletín de estudios económicos
482
The journal of brand management : an international journal
463
NBER Working Paper
461
SpringerLink / Bücher
458
Applied economics
417
Revista de estudios agro-sociales
415
Journal of marketing research : JMR
404
Asia Pacific journal of marketing and logistics
398
European Journal of Marketing
398
European journal of marketing : EJM
388
Economía industrial
380
Tourism management : research, policies, practice
379
Journal of Consumer Marketing
371
Management science : journal of the Institute for Operations Research and the Management Sciences
361
Investigaciones económicas
359
Moneda y crédito : revista de economía
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Discussion paper / Centre for Economic Policy Research
334
Journal of travel and tourism marketing
334
Hacienda pública española : review of public economics
333
Journal of marketing
331
Discussion paper series / IZA
330
The international review of retail, distribution and consumer research
327
Journal of marketing management : MM
325
Journal of retailing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Journal of international consumer marketing
322
International journal of retail & distribution management
315
Technological forecasting & social change : an international journal
313
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ECONIS (ZBW)
421
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1
Non-price cues utilization during social coupon purchasing-decision
Nakhata, Chinintorn
;
Kuo, Hsiao-ching
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 439-451
Persistent link: https://www.econbiz.de/10010429346
Saved in:
2
Customer-based
brand
equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
Saved in:
3
Consumer engagement with self-expressive brands:
brand
love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Better branding :
brand
names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
6
On congruence between
brand
and human personalities
Maehle, Natalia
;
Shneor, Rotem
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003963602
Saved in:
7
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
8
Brand
name substitution and
brand
equity transfer
Delassus, Véronique Pauwels
;
Descotes, Raluca Mogos
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10009569989
Saved in:
9
Counterfeits and branded products : effects of counterfeit ownership
Bian, Xuemei
;
Moutinho, Luiz
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 379-393
Persistent link: https://www.econbiz.de/10009313974
Saved in:
10
From commodity to
brand
: antecedents and outcomes of consumers' label perception
Norberg, Hans Martin
;
Maehle, Natalia
;
Korneliussen, Tor
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 368-378
Persistent link: https://www.econbiz.de/10009313978
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