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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony; Stavros, Constantino; Dobele, Angela R. - In: The journal of product & brand management 32 (2023) 8, pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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How customer and product orientations shape political brands
Bigi, Alessandro; Treen, Emily; Bal, Anjali - In: The journal of product & brand management 25 (2016) 4, pp. 365-372
Persistent link: https://www.econbiz.de/10011607073
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Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara; Roper, Stuart - In: The journal of product & brand management 22 (2013) 7, pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
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When a brand cought fire : the role of brand equity in product-harm crisis
Rea, Brianna; Wang, Yong Jian; Stoner, Jason - In: The journal of product & brand management 23 (2014) 7, pp. 532-542
Persistent link: https://www.econbiz.de/10010467474
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Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of product & brand management 26 (2017) 2, pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
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Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin; Feng, Jingdan; Liu, Fang - In: The journal of product & brand management 32 (2023) 1, pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per - In: The journal of product & brand management 24 (2015) 6, pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni; Guido, Gianluigi; Peluso, Alessandro M. - In: The journal of product & brand management 24 (2015) 3, pp. 287-302
Persistent link: https://www.econbiz.de/10011378302