Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Développement et validation de...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
210
Markenführung
210
Brand
200
Markenartikel
198
Consumer behaviour
190
Konsumentenverhalten
190
Brand image
165
Markenimage
165
Beziehungsmarketing
78
Relationship marketing
78
Emotion
39
Social Web
38
Social web
38
Brand loyalty
34
Internet marketing
26
Online-Marketing
26
Advertising effects
25
Markentreue
25
Werbewirkung
25
Brand love
16
Luxury goods
16
Luxusgüter
16
Marketing management
16
Marketingmanagement
16
Viral marketing
16
Virales Marketing
16
Customer satisfaction
15
Kundenzufriedenheit
15
Social media
14
Product quality
13
Produktqualität
13
Brand attitude
12
Brand trust
11
Personality psychology
11
Persönlichkeitspsychologie
11
Brand engagement
10
Customer integration
10
Kundenintegration
10
Brand identification
9
Confidence
9
more ...
less ...
Online availability
All
Undetermined
150
Free
6
Type of publication
All
Article
222
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
223
Aufsatz in Zeitschrift
223
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
224
Author
All
Guzman, Francisco
6
Fetscherin, Marc
4
Lee, Sang Bong
3
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fang, Xiang
2
Faulkner, Margaret
2
Grappi, Silvia
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Leingpibul, Thaweephan
2
Liu, Shih Hao
2
Maehle, Natalia
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Romaniuk, Jenni
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Aksoy, Nilsah Cavdar
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Aldabbas, Hazem
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
541
Journal of retailing and consumer services
328
The journal of brand management : an international journal
310
International journal of hospitality management
213
Psychology & marketing
161
SpringerLink / Bücher
117
European journal of marketing : EJM
112
Journal of consumer research : JCR ; an interdisciplinary bimonthly
112
Journal of business ethics : JOBE
109
Tourism management : research, policies, practice
106
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
77
Asia Pacific journal of marketing and logistics
74
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
74
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
72
Journal of marketing management : MM
68
Journal of travel and tourism marketing
68
International journal of contemporary hospitality management
66
Journal of marketing
66
Journal of marketing communications
66
Journal of economic psychology : research in economic psychology and behavioral economics
65
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
65
Journal of advertising research
64
Journal of hospitality marketing & management
63
Journal of marketing research : JMR
63
Academy of Management journal : AMJ
62
NBER working paper series
62
The service industries journal
61
Cogent business & management
60
International journal of consumer studies
57
The journal of consumer marketing
57
Journal of business and psychology
55
Industrial marketing management : the international journal for industrial and high-tech firms
53
Journal of strategic marketing
53
European journal of marketing
52
Journal of the Academy of Marketing Science
52
Marketing intelligence & planning
51
The journal of services marketing
51
more ...
less ...
Source
All
ECONIS (ZBW)
224
Showing
1
-
10
of
224
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring behavioural branding,
brand
love
and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
2
Is it
love
or just like? : Generation Z's
brand
relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Brand
loyalty and the role of hedonic value
Kuikka, Anna
;
Laukkanen, Tommi
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10009685936
Saved in:
5
How does corporate association influence consumer
brand
loyalty? : mediating role of
brand
identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
6
Brand
marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
7
The impact of
brand
evangelism on oppositional referrals towards a rival
brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
Saved in:
8
Consumer-
brand
relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
9
Linking user experience and consumer-based
brand
equity : the moderating role of consumer expertise and lifestyle
Mishra, Abhishek
;
Dash, Satya Bhusan
;
Cyr, Dianne J.
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 333-348
Persistent link: https://www.econbiz.de/10010422961
Saved in:
10
An evaluation of the effectiveness of rugby event sponsorship : a study of Dove Men+Care and the Welsh Rugby Union
Thomas, Robert James
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 304-321
Persistent link: https://www.econbiz.de/10010422965
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
