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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
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Brand image
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Chandrashekaran, Rajesh
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Coker, Kesha K.
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De Maeyer, Peter
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Paswan, Audhesh K.
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Rindell, Anne
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Turunen, Linda Lisa Maria
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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The journal of product & brand management
Journal of business research : JBR
2,211
Journal of retailing and consumer services
2,110
NBER working paper series
1,068
International journal of hospitality management
991
Working paper / National Bureau of Economic Research, Inc.
924
NBER Working Paper
850
International journal of consumer studies
779
Psychology & marketing
682
Management science : journal of the Institute for Operations Research and the Management Sciences
650
European journal of operational research : EJOR
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
International journal of production economics
518
SpringerLink / Bücher
480
The service industries journal
442
Asia Pacific journal of marketing and logistics
435
Tourism management : research, policies, practice
424
European Journal of Marketing
417
Discussion paper / Centre for Economic Policy Research
411
Journal of marketing research : JMR
405
Journal of revenue and pricing management
399
Economics letters
397
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
387
Journal of retailing
386
Journal of travel and tourism marketing
383
European journal of marketing : EJM
381
Journal of Consumer Marketing
380
International journal of industrial organization
373
The journal of services marketing
364
The journal of brand management : an international journal
362
Cogent business & management
359
International journal of contemporary hospitality management
359
CESifo working papers
353
Journal of the Academy of Marketing Science
352
Journal of marketing
345
International journal of production research
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Marketing letters : a journal of research in marketing
341
Journal of marketing management : MM
335
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ECONIS (ZBW)
419
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1
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
2
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
3
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
4
The importance of meeting price expectations : linking price to service quality
Toncar, Mark F.
;
Alon, Ilan
;
Misati, Everlyne
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 295-305
Persistent link: https://www.econbiz.de/10008658570
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5
Price strategy, information sharing, and firm performance in a market channel with a dominant retailer
Yan, Ruiliang
;
Myers, Chris Anthony
;
Wang, John
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 475-485
Persistent link: https://www.econbiz.de/10009682621
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6
Determinants of extended warranty prices for consumer durables
Estelami, Hooman
;
De Maeyer, Peter
;
Estelami, Nicholas
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 687-699
Persistent link: https://www.econbiz.de/10011616261
Saved in:
7
Pricing risky services : preference and quality considerations
Allred, Anthony
;
Valentin, Erhard K.
;
Chakraborty, Goutam
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 54-60
Persistent link: https://www.econbiz.de/10003963607
Saved in:
8
Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain
Yan, Ruiliang
;
Wang, John
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 61-66
Persistent link: https://www.econbiz.de/10003963611
Saved in:
9
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
10
The influence of perceived product quality, relative price and risk on customer value and willingness to buy : a study of private label merchandise
Beneke, Justin
;
Flynn, Ryan
;
Greig, Tamsin
;
Mukaiwa, Malissa
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 218-228
Persistent link: https://www.econbiz.de/10009769839
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