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Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos - In: The journal of product & brand management 25 (2016) 6, pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
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How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen; Hsu, Chiu-Ping - In: The journal of product & brand management 31 (2022) 8, pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
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Employee branding dimensions and brand citizenship behaviour : exploring the role of mediators in the hospitality context
Dhiman, Praveen; Arora, Sangeeta - In: The journal of product & brand management 32 (2023) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10013552941
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The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi - In: The journal of product & brand management 19 (2010) 1, pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.; Abratt, Russell; Dion, Paul - In: The journal of product & brand management 20 (2011) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
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The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung; Kandampully, Jay - In: The journal of product & brand management 21 (2012) 2, pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
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Antecedents of intention to purchase mass customized products
Tang, Zhongjun; Luo, Jianghong; Xiao, Juan - In: The journal of product & brand management 20 (2011) 4, pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
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Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant; Balasubramanian, Siva Kumar - In: The journal of product & brand management 20 (2011) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
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Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem; Bilgin, Pinar - In: The journal of product & brand management 20 (2011) 4, pp. 256-267
Persistent link: https://www.econbiz.de/10009314023