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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
297
Markenführung
297
Brand image
249
Markenimage
249
Brand
176
Markenartikel
174
Beziehungsmarketing
111
Relationship marketing
111
Social Web
60
Social web
60
Internet marketing
50
Online-Marketing
50
Luxury goods
35
Luxusgüter
35
Advertising effects
34
Werbewirkung
34
Brand loyalty
33
Emotion
33
Preismanagement
33
Pricing strategy
33
Marketing management
30
Marketingmanagement
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Social media
26
Viral marketing
26
Virales Marketing
26
Markentreue
25
Confidence
19
Customer satisfaction
19
Kundenzufriedenheit
19
Personality psychology
19
Persönlichkeitspsychologie
19
Vertrauen
19
Consumer behavior
17
Product quality
17
Produktqualität
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USA
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Brand love
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Corporate Social Responsibility
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
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The journal of product & brand management
Journal of business research : JBR
2,414
Journal of retailing and consumer services
2,087
International journal of hospitality management
1,532
NBER working paper series
1,177
Discussion paper series / IZA
1,113
Working paper / National Bureau of Economic Research, Inc.
1,050
The economic journal : the journal of the Royal Economic Society
1,042
NBER Working Paper
956
Applied economics
898
SpringerLink / Bücher
860
Discussion paper / Centre for Economic Policy Research
821
International journal of consumer studies
801
Cmnd.
738
European Journal of Marketing
725
IZA Discussion Paper
713
Psychology & marketing
700
The economic history review : a journal of economic and social history
696
Tourism management : research, policies, practice
648
Discussion paper
598
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
International journal of contemporary hospitality management
572
Scottish journal of political economy : the journal of the Scottish Economic Society
545
Industrial marketing management : the international journal for industrial and high-tech firms
531
IZA Discussion Papers
530
European journal of marketing : EJM
491
The service industries journal
475
Journal of Consumer Marketing
450
CESifo working papers
449
Asia Pacific journal of marketing and logistics
443
Management science : journal of the Institute for Operations Research and the Management Sciences
438
Journal of travel and tourism marketing
435
Journal of marketing management : MM
423
International Journal of Retail & Distribution Management
420
Technological forecasting & social change : an international journal
418
Working paper
416
Regional studies
415
Oxford economic papers
413
Journal of hospitality marketing & management
409
The journal of brand management : an international journal
404
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ECONIS (ZBW)
409
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409
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1
Consumer-brand relationships' development in the mobile
internet
market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
2
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
3
Employee branding dimensions and brand citizenship behaviour : exploring the role of mediators in the hospitality context
Dhiman, Praveen
;
Arora, Sangeeta
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10013552941
Saved in:
4
The relationship of consumer personality trait, brand personality and brand loyalty : an empirical study of toys and video games buyers
Lin, Long-yi
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10003963584
Saved in:
5
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
6
The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
7
The role of emotional aspects in younger consumer-brand relationships
Hwang, Jiyoung
;
Kandampully, Jay
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009569992
Saved in:
8
Antecedents of intention to purchase mass customized products
Tang, Zhongjun
;
Luo, Jianghong
;
Xiao, Juan
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 316-326
Persistent link: https://www.econbiz.de/10009314002
Saved in:
9
Brand romance : a comlementary approach to explain emotional attachment toward brands
Patwardhan, Hemant
;
Balasubramanian, Siva Kumar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009314009
Saved in:
10
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
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