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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
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392
Brand management
299
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Guzman, Francisco
10
Veloutsou, Cleopatra
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Fetscherin, Marc
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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De Chernatony, Leslie
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Kang, Jiyun
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Paswan, Audhesh K.
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Stoel, Leslie
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Wallace, Elaine
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bal, Anjali
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Bashir, Irfan
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Bhaduri, Gargi
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Christodoulides, George
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Gil Saura, Irene
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Grappi, Silvia
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Herstein, Ram
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The journal of product & brand management
Journal of business research : JBR
2,448
Journal of retailing and consumer services
2,145
International journal of hospitality management
1,069
NBER working paper series
1,010
Working paper / National Bureau of Economic Research, Inc.
928
NBER Working Paper
822
International journal of consumer studies
778
Psychology & marketing
716
SpringerLink / Bücher
685
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
The service industries journal
546
Industrial marketing management : the international journal for industrial and high-tech firms
530
Tourism management : research, policies, practice
509
Asia Pacific journal of marketing and logistics
464
The journal of services marketing
444
Journal of travel and tourism marketing
439
Management science : journal of the Institute for Operations Research and the Management Sciences
438
European journal of marketing : EJM
426
Journal of marketing research : JMR
404
International journal of contemporary hospitality management
403
Journal of the Academy of Marketing Science
398
Journal of marketing management : MM
396
Cogent business & management
387
The journal of brand management : an international journal
380
Journal of marketing
379
Journal of retailing
378
Discussion paper series / IZA
373
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of hospitality marketing & management
346
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
343
Marketing letters : a journal of research in marketing
339
Technological forecasting & social change : an international journal
338
Journal of business ethics : JOBE
333
Journal of international consumer marketing
329
International journal of retail & distribution management
324
Journal of marketing communications
318
European journal of operational research : EJOR
314
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
311
Journal of consumer behaviour : an international research review
310
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ECONIS (ZBW)
411
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
3
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
4
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
5
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
6
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
10
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
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