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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
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Markenartikel
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Guzman, Francisco
9
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Dwivedi, Abhishek
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Gil Saura, Irene
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
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The journal of product & brand management
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,038
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
516
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
429
Tourism management : research, policies, practice
407
SpringerLink / Bücher
403
Journal of travel and tourism marketing
398
NBER Working Paper
389
European journal of marketing : EJM
375
Journal of marketing research : JMR
370
The journal of brand management : an international journal
356
The journal of services marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of marketing management : MM
340
Journal of retailing
335
Cogent business & management
327
International journal of contemporary hospitality management
325
Journal of international consumer marketing
325
The service industries journal
321
Journal of marketing
318
Journal of the Academy of Marketing Science
312
Marketing letters : a journal of research in marketing
311
Journal of hospitality marketing & management
307
International journal of retail & distribution management
306
Journal of consumer behaviour : an international research review
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
The international review of retail, distribution and consumer research
303
Journal of fashion marketing and management
300
Journal of marketing communications
299
The journal of consumer marketing
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
276
Technological forecasting & social change : an international journal
276
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ECONIS (ZBW)
395
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395
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1
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
2
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
3
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
4
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
5
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
6
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
7
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
8
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
9
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
10
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
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