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~isPartOf:"The journal of product & brand management"
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Brand management
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The journal of product & brand management
Journal of business research : JBR
1,073
Journal of retailing and consumer services
918
International journal of hospitality management
742
Industrial marketing management : the international journal for industrial and high-tech firms
483
The service industries journal
473
SpringerLink / Bücher
412
Journal of Services Marketing
382
The journal of services marketing
375
Tourism management : research, policies, practice
350
International journal of contemporary hospitality management
293
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
287
Journal of travel and tourism marketing
281
Journal of hospitality marketing & management
260
European Journal of Marketing
244
Journal of the Academy of Marketing Science
232
Cogent business & management
231
Psychology & marketing
229
NBER working paper series
228
International Journal of Bank Marketing
224
The journal of business & industrial marketing
221
Working paper / National Bureau of Economic Research, Inc.
221
Journal of strategic marketing
218
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
212
Services marketing quarterly
205
Journal of service research : JSR
200
NBER Working Paper
196
Asia Pacific journal of marketing and logistics
183
Journal of service management
183
Auditing : a journal of practice & theory
181
Journal of business ethics : JOBE
176
Journal of marketing
176
International journal of electronic customer relationship management : IJECRM
175
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
174
Journal of air transport management
172
Service business
170
European journal of marketing : EJM
167
Journal of retailing
164
The TQM journal : the international review of organizational improvement
159
Journal of Business & Industrial Marketing
152
International Journal of Contemporary Hospitality Management
146
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ECONIS (ZBW)
143
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
3
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
4
Ethical brand management : customer relationships and ethical duties
Story, John
;
Hess, Jeff
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 240-249
Persistent link: https://www.econbiz.de/10008658575
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
7
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
8
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
9
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
10
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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