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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
289
Markenführung
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Brand image
246
Markenimage
246
Brand
173
Markenartikel
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Personality psychology
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Customer satisfaction
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Produktqualität
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Rindell, Anne
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Chandrashekaran, Rajesh
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Christodoulides, George
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Grappi, Silvia
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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The journal of product & brand management
Journal of retailing and consumer services
2,142
Journal of business research : JBR
2,061
International journal of consumer studies
770
International journal of hospitality management
724
Psychology & marketing
665
NBER working paper series
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of retailing
491
Working paper / National Bureau of Economic Research, Inc.
487
NBER Working Paper
438
European Journal of Marketing
410
The international review of retail, distribution and consumer research
410
International Journal of Retail & Distribution Management
409
International journal of retail & distribution management
405
SpringerLink / Bücher
405
Asia Pacific journal of marketing and logistics
403
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Journal of Consumer Marketing
374
European journal of marketing : EJM
367
The journal of brand management : an international journal
362
Journal of marketing research : JMR
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing
328
Journal of marketing management : MM
324
Journal of international consumer marketing
320
Journal of travel and tourism marketing
319
Cogent business & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
302
Journal of fashion marketing and management
300
Journal of the Academy of Marketing Science
300
Marketing letters : a journal of research in marketing
299
Journal of marketing communications
296
European journal of operational research : EJOR
295
Tourism management : research, policies, practice
294
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
International journal of production economics
275
Technological forecasting & social change : an international journal
271
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ECONIS (ZBW)
403
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403
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1
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
2
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
3
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
4
Reassessing retailers' usage of partially comparative pricing
Mohammed, Shazad Mustapha
;
Miniard, Paul W.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009745801
Saved in:
5
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
Saved in:
6
Can advertising creativity affect product perceptions and retailer evaluations?
Modig, Erik
;
Rosengren, Sara
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 452-461
Persistent link: https://www.econbiz.de/10010429344
Saved in:
7
Price-quality relationship in pricing strategies for private labels
Olbrich, Rainer
;
Jansen, Hans Christian
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 429-438
Persistent link: https://www.econbiz.de/10010429349
Saved in:
8
Customers' comparative loyalty to
retail
and manufacturer brands
Broyles, S. Allen
;
Ross, Robert H.
;
Davis, Donna
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 205-215
Persistent link: https://www.econbiz.de/10009231621
Saved in:
9
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
10
Quantity consumer goods pricing : has yesterday's surcharge become today's discount?
Dunphy, Steve
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 721-728
Persistent link: https://www.econbiz.de/10011616268
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