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~isPartOf:"The journal of product & brand management"
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Identity of place in the brand...
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Brand management
386
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386
Consumer behaviour
285
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Brand image
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Personality psychology
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Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
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Merrilees, Bill
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Odoom, Raphael
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Paswan, Audhesh K.
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Rindell, Anne
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Urde, Mats
3
Wallace, Elaine
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Abratt, Russell
2
Ahmad, Fayez
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Al-Kwifi, Sam O.
2
Alpert, Frank
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Azar, Salim L.
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Badrinarayanan, Vishag
2
Bal, Anjali
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Bettinelli, Cristina
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Bhaduri, Gargi
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Botero, Isabel
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Brexendorf, Tim Oliver
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Broyles, S. Allen
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Centeno-Velázquez, Edgar
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dunes, Mathieu
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Flight, Richard L.
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Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
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2
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The journal of product & brand management
Journal of business research : JBR
908
SpringerLink / Bücher
642
Small business economics : an entrepreneurship journal
592
The journal of brand management : an international journal
568
International journal of entrepreneurship and small business
338
Journal of retailing and consumer services
307
Journal of small business and enterprise development
276
Europäische Hochschulschriften / 5
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Springer eBook Collection
223
Cogent business & management
203
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
203
International small business journal : researching entrepreneurship
197
Industrial marketing management : the international journal for industrial and high-tech firms
187
Small business economics : an international journal
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Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
155
IDB Publications (Working Papers)
154
International journal of business and globalisation : IJBG
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Technological forecasting & social change : an international journal
153
IFM-Materialien
147
European journal of marketing : EJM
145
Journal of strategic marketing
144
International journal of hospitality management
143
Marketing intelligence & planning
138
Schriften zur Mittelstandsforschung
138
International business review : the official journal of the European International Business Academy
137
Working paper
137
European research studies
127
International journal of globalisation and small business : IJGSB
121
Asia Pacific journal of marketing and logistics
120
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
120
International entrepreneurship and management journal
119
Gabler Edition Wissenschaft
117
Journal of Product & Brand Management
117
Journal of marketing management : MM
116
Psychology & marketing
116
Journal of open innovation : technology, market, and complexity
115
NBER working paper series
115
Journal of marketing communications
113
Policy research working paper : WPS
113
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ECONIS (ZBW)
386
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1
Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
Saved in:
2
Introducing bi-directional participatory place branding : a theoretical model with multi-stakeholder perspectives
Jain, Varsha
;
Shroff, Preeti
;
Merchant, Altaf
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012798134
Saved in:
3
Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
4
Place branding : creating self-brand connections and brand advocacy
Kemp, Elyria
;
Childers, Carla Y.
;
Williams, Kim H.
- In:
The journal of product & brand management
21
(
2012
)
7
,
pp. 508-515
Persistent link: https://www.econbiz.de/10009685949
Saved in:
5
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
6
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
7
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
8
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
9
SME
brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
10
Do logo redesigns help or hurt your brand? : the role of brand commitment
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 76-84
Persistent link: https://www.econbiz.de/10003993613
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