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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Beziehungsmarketing
97
Relationship marketing
97
Social Web
57
Social web
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45
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Luxury goods
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Luxusgüter
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Advertising effects
33
Emotion
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Werbewirkung
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Brand loyalty
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Preismanagement
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Pricing strategy
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Marketingmanagement
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Virales Marketing
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Markentreue
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Personality psychology
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Persönlichkeitspsychologie
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Confidence
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Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
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Product quality
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Produktqualität
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USA
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Brand love
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Corporate Social Responsibility
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English
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Khan, Huda
2
Khan, Sameeullah
2
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The journal of product & brand management
NBER working paper series
2,597
Working paper / National Bureau of Economic Research, Inc.
2,264
NBER Working Paper
2,169
Journal of business research : JBR
2,013
Journal of retailing and consumer services
1,933
Discussion paper series / IZA
1,472
Discussion paper / Centre for Economic Policy Research
1,289
IZA Discussion Papers
1,192
CESifo working papers
939
Working paper
840
Economics letters
818
IZA Discussion Paper
765
International journal of consumer studies
765
International journal of hospitality management
732
Discussion papers / CEPR
721
Psychology & marketing
658
Applied economics
602
IMF working papers
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of economic dynamics & control
580
Journal of monetary economics
571
Economic modelling
569
The American economic review
568
Discussion paper
565
CESifo Working Paper
483
Ifo Schnelldienst
479
ECB Working Paper
468
Management science : journal of the Institute for Operations Research and the Management Sciences
459
European economic review : EER
455
Working paper series / European Central Bank
451
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
438
SpringerLink / Bücher
432
Working Paper
430
Journal of economic theory
421
ifo Schnelldienst
415
Discussion paper / Tinbergen Institute
405
Applied economics letters
403
Ifo-Schnelldienst
400
Journal of economic behavior & organization : JEBO
395
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ECONIS (ZBW)
395
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395
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1
Employer branding : employer attractivness and the use of social media
Sivertzen, Anne-Mette
;
Nilsen, Etty Ragnhild
;
Olafsen, …
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 473-483
Persistent link: https://www.econbiz.de/10010225100
Saved in:
2
The mediation effects of sticker
shock
Zhuang, Weiling
;
Alford, Bruce
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10011407202
Saved in:
3
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
4
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
5
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
6
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
7
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
8
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
9
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
Saved in:
10
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
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