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Consumer behaviour
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Brand management
286
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Brand image
243
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243
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Guzman, Francisco
9
Fetscherin, Marc
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Veloutsou, Cleopatra
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Ahmed, Zafar U.
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Al-Kwifi, Sam O.
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Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Paswan, Audhesh K.
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Stoel, Leslie
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Turunen, Linda Lisa Maria
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Wallace, Elaine
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Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Buil, Isabel
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Christodoulides, George
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Costa, Patrício
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Davari, Arezoo
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De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
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Flight, Richard L.
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Gendel-Guterman, Hanna
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Herstein, Ram
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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Khan, Huda
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Khan, Sameeullah
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The journal of product & brand management
Journal of business research : JBR
1,992
Journal of retailing and consumer services
1,937
International journal of consumer studies
766
International journal of hospitality management
725
Psychology & marketing
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
NBER working paper series
565
Working paper / National Bureau of Economic Research, Inc.
488
NBER Working Paper
424
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
The journal of brand management : an international journal
349
European journal of marketing : EJM
348
Journal of marketing research : JMR
348
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of travel and tourism marketing
317
Journal of international consumer marketing
315
Journal of marketing management : MM
308
Journal of retailing
303
Tourism management : research, policies, practice
300
Cogent business & management
299
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
296
International journal of retail & distribution management
293
Journal of fashion marketing and management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of business ethics : JOBE
286
Journal of consumer behaviour : an international research review
286
The journal of consumer marketing
286
Journal of marketing
283
Journal of economic psychology : research in economic psychology and behavioral economics
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
268
Technological forecasting & social change : an international journal
266
International journal of contemporary hospitality management
262
The journal of services marketing
261
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
394
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
The child–brand relationship : social interactions matter
Rodhain, Angélique
;
Aurier, Philippe
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10011563041
Saved in:
3
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
4
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
Saved in:
5
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
6
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
7
Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel
;
Baumgarth, Carsten
;
Behnke, Carolin
; …
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
Saved in:
8
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
9
Green consumer behavior : being good or seeming good?
Aagerup, Ulf
;
Nilsson, Jonas
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 274-284
Persistent link: https://www.econbiz.de/10011548782
Saved in:
10
As good as new : valuing fashion brands in the online second-hand markets
Sihvonen, Jenniina
;
Turunen, Linda Lisa Maria
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10011548798
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