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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang; Le Thanh Tung - In: The journal of product & brand management 32 (2023) 4, pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
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Building a comprehensive model to investigate factors behind switching intention of high-technology products
Msaed, Cristelle; Al-Kwifi, Sam O.; Ahmed, Zafar U. - In: The journal of product & brand management 26 (2017) 2, pp. 102-119
Persistent link: https://www.econbiz.de/10011700703
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"Name your price" : online auctions anf reference prices
Majid, Kashef A.; Bryant, Andrew; Rau, Pradeep A. - In: The journal of product & brand management 23 (2014) 6, pp. 420-428
Persistent link: https://www.econbiz.de/10010429351
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Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.; Wang, Han-Yu - In: The journal of product & brand management 32 (2023) 6, pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.; Huddleston, Patricia; Whipple, Judith; … - In: The journal of product & brand management 20 (2011) 3, pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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The identification of social norms of price discrimination on the internet
Maxwell, Sarah; Garbarino, Ellen - In: The journal of product & brand management 19 (2010) 3, pp. 218-224
Persistent link: https://www.econbiz.de/10003993653
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Drivers of brand trust in internet retailing
Ruparelia, Nimisha; White, Lesley; Hughes, Late - In: The journal of product & brand management 19 (2010) 4, pp. 250-260
Persistent link: https://www.econbiz.de/10008658574
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Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter - In: The journal of product & brand management 21 (2012) 2, pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
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Antecedents of intention to purchase mass customized products
Tang, Zhongjun; Luo, Jianghong; Xiao, Juan - In: The journal of product & brand management 20 (2011) 4, pp. 316-326
Persistent link: https://www.econbiz.de/10009314002