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Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.; Atanasova, Christina; Pitt, Leyland F.; … - In: The journal of product & brand management 26 (2017) 5, pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi; Stanforth, Nancy - In: The journal of product & brand management 26 (2017) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
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Impact of symbolic product design on brand evaluations
Brunner, Christian Boris; Ullrich, Sebastian; Jungen, Patrik - In: The journal of product & brand management 25 (2016) 3, pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
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Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia - In: The journal of product & brand management 25 (2016) 5, pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.; Sarkar, Abhigyan; Roy, Subhadip - In: The journal of product & brand management 25 (2016) 5, pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
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Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok; Bendoni, Wendy K.; Pehlivan, Ekin - In: The journal of product & brand management 25 (2016) 4, pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
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Consumer evaluations of trend imitation : brand equity, consumer attitudes and preference
Vogel, Areti T.; Watchravesringkan, Kittichai - In: The journal of product & brand management 26 (2017) 5, pp. 516-527
Persistent link: https://www.econbiz.de/10011778302
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Design benefits, emotional responses, and brand engagement
Franzak, Frank; Makarem, Suzanne; Jar, Haeran - In: The journal of product & brand management 23 (2014) 1, pp. 16-23
Persistent link: https://www.econbiz.de/10010359016