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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
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392
Brand management
288
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Brand image
243
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Guzman, Francisco
9
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Azar, Salim L.
2
Badrinarayanan, Vishag
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Beneke, Justin
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Bhaduri, Gargi
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Broyles, S. Allen
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Christodoulides, George
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Hollebeek, Linda D.
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Jevons, Colin
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Kaltcheva, Velitchka D.
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The journal of product & brand management
Journal of business research : JBR
2,251
Journal of retailing and consumer services
2,095
International journal of hospitality management
1,014
NBER working paper series
987
Working paper / National Bureau of Economic Research, Inc.
849
Journal of banking & finance
830
International journal of consumer studies
781
NBER Working Paper
765
Psychology & marketing
699
SpringerLink / Bücher
641
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
601
Die Bank
595
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
The service industries journal
530
European Journal of Marketing
478
Tourism management : research, policies, practice
465
Cogent business & management
451
Management science : journal of the Institute for Operations Research and the Management Sciences
441
Asia Pacific journal of marketing and logistics
440
Euromoney
421
Journal of travel and tourism marketing
420
Journal of Consumer Marketing
415
Discussion paper / Centre for Economic Policy Research
400
The journal of services marketing
400
Applied economics
393
Journal of Services Marketing
388
European journal of marketing : EJM
386
Journal of marketing research : JMR
376
International journal of contemporary hospitality management
372
The journal of brand management : an international journal
369
Journal of marketing management : MM
358
Journal of the Academy of Marketing Science
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of retailing
345
Journal of marketing
341
Journal of hospitality marketing & management
333
Journal of international consumer marketing
333
Europäische Hochschulschriften / 5
326
Technological forecasting & social change : an international journal
320
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ECONIS (ZBW)
399
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1
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
2
Customer responses to the CSR of banking companies
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 481-493
Persistent link: https://www.econbiz.de/10011443026
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
4
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
5
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
6
The consumer psychology of mail-in rebates
Gourville, John T.
;
Soman, Dilip
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 147-157
Persistent link: https://www.econbiz.de/10009231630
Saved in:
7
Chinese young consumers' brand loyalty toward sportswear products : a perspective of self-congruity
Lu, Jinzhao
;
Xu, Yingjiao
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 349-364
Persistent link: https://www.econbiz.de/10011407195
Saved in:
8
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
9
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
10
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
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