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~isPartOf:"The journal of product & brand management"
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Consumer behaviour
393
Konsumentenverhalten
392
Brand management
286
Markenführung
286
Brand image
244
Markenimage
244
Brand
172
Markenartikel
170
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97
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Personality psychology
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Consumer behavior
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Kundenzufriedenheit
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Product quality
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Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Abratt, Russell
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Buil, Isabel
2
Christodoulides, George
2
Costa, Patrício
2
Davari, Arezoo
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Davis, Donna
2
De Chernatony, Leslie
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Dwivedi, Abhishek
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Fazili, Asif Iqbal
2
Flight, Richard L.
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Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kaltcheva, Velitchka D.
2
Kapferer, Jean-Noël
2
Kennedy, Eric
2
Khan, Huda
2
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The journal of product & brand management
Journal of business research : JBR
2,099
Journal of retailing and consumer services
1,944
NBER working paper series
1,212
Discussion paper series / IZA
1,158
Working paper / National Bureau of Economic Research, Inc.
986
NBER Working Paper
943
IZA Discussion Paper
801
International journal of consumer studies
787
International journal of hospitality management
769
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
European Journal of Marketing
508
Journal of Consumer Marketing
461
SpringerLink / Bücher
418
Asia Pacific journal of marketing and logistics
401
Journal of travel and tourism marketing
390
Tourism management : research, policies, practice
374
The journal of brand management : an international journal
364
Management science : journal of the Institute for Operations Research and the Management Sciences
361
European journal of marketing : EJM
360
Journal of Product & Brand Management
360
CESifo working papers
355
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of business ethics : JOBE
327
Journal of fashion marketing and management
327
Journal of international consumer marketing
327
Cogent business & management
324
Young consumers : insight and ideas for responsible marketers
323
Journal of marketing management : MM
317
International Journal of Retail & Distribution Management
315
Journal of economic psychology : research in economic psychology and behavioral economics
315
Working paper
315
Journal of marketing communications
304
Journal of retailing
304
Journal of consumer behaviour : an international research review
301
Discussion paper / Centre for Economic Policy Research
299
International journal of retail & distribution management
297
Journal of marketing
297
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ECONIS (ZBW)
396
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1
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10
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396
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1
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
2
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
3
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Predicting adolescents' apparel brand preferences
Rhee, Jongeun
;
Johnson, Kim K. P.
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
Saved in:
6
Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
Saved in:
7
Does perceived risk influence the intention to purchase second-hand
clothing
? : a multigroup analysis of SHC consumers versus non-SHC consumers
Kian Yeik Koay
;
Cheah, Chee Wei
;
Hui Shan Lom
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 530-543
Persistent link: https://www.econbiz.de/10014281352
Saved in:
8
Consumers' intention to donate to two
children
’s charity
brands
: a comparison of Barnardo’s and BBC
Children
in Need
Michaelidou, Nina
;
Micevski, Milena
;
Siamagka, …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
Saved in:
9
Communicating product size using sound and shape symbolism
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
Saved in:
10
Brands
, love and family
Iyer, Pramod P.
;
Paswan, Audhesh K.
;
Davari, Arezoo
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10011563031
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