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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O. - In: The journal of product & brand management 25 (2016) 2, pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
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Can vague brand slogans promote desirable consumer responses?
Strutton, David; Roswinanto, Widyarso - In: The journal of product & brand management 23 (2014) 4/5, pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
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How consumers define brand relationships : a prototype analysis
Schreuder, Paul; Zeelenberg, Marcel; Pronk, Tila M. - In: The journal of product & brand management 33 (2024) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
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Predicting adolescents' apparel brand preferences
Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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Do university trademarks matter? : interaction between university-related apparel style and licensing status
Huang, Xiao; Kwon, Wi-suk - In: The journal of product & brand management 32 (2023) 7, pp. 1018-1031
Persistent link: https://www.econbiz.de/10014334393
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Does perceived risk influence the intention to purchase second-hand clothing? : a multigroup analysis of SHC consumers versus non-SHC consumers
Kian Yeik Koay; Cheah, Chee Wei; Hui Shan Lom - In: The journal of product & brand management 32 (2023) 4, pp. 530-543
Persistent link: https://www.econbiz.de/10014281352
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Brands, love and family
Iyer, Pramod P.; Paswan, Audhesh K.; Davari, Arezoo - In: The journal of product & brand management 25 (2016) 1, pp. 69-83
Persistent link: https://www.econbiz.de/10011563031