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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
116
Relationship marketing
116
Dienstleistungsqualität
106
Service quality
106
Customer satisfaction
101
Kundenzufriedenheit
101
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
29
Service industry
29
Customer experience
21
Einzelhandel
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Retail trade
21
Beschwerdemanagement
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Complaint management
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Viral marketing
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Virales Marketing
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Online retailing
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Online-Handel
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Satisfaction
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Services
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Social Web
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Markenführung
16
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14
Customer integration
14
Kundenintegration
14
Servicescape
13
Brand image
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Corporate Social Responsibility
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The journal of services marketing
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
SpringerLink / Bücher
348
The journal of brand management : an international journal
348
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
259
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259
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1
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Saved in:
2
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Saved in:
3
How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
Saved in:
4
Understanding consumer loyalty to technology-based self-services with credence qualities
Schuster, Lisa
;
Proudfoot, Judy
;
Drennan, Judy
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 522-532
Persistent link: https://www.econbiz.de/10011418359
Saved in:
5
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
6
Integrating social issues and customer engagement to drive loyalty in a service organisation
O'Brien, Ingrid M.
;
Jarvis, Wade
;
Soutar, Geoffrey N.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 547-559
Persistent link: https://www.econbiz.de/10011418367
Saved in:
7
When good news is bad news : the negative impact of positive customer feedback on front-line employee well-being
Alkire, Linda
;
Burton, Jamie
;
Gruber, Thorsten
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 599-612
Persistent link: https://www.econbiz.de/10011418374
Saved in:
8
When gambling is healthy : the restorative potential of casinos
Rosenbaum, Mark S.
;
Wong, IpKin Anthony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 622-633
Persistent link: https://www.econbiz.de/10011418378
Saved in:
9
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
10
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
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