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~isPartOf:"The journal of services marketing"
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Consumer behaviour
259
Konsumentenverhalten
259
Beziehungsmarketing
116
Relationship marketing
116
Dienstleistungsqualität
106
Service quality
106
Customer satisfaction
102
Kundenzufriedenheit
102
Customer service
35
Kundenservice
35
Emotion
31
Dienstleistungssektor
29
Service industry
29
Customer experience
21
Einzelhandel
21
Retail trade
21
Beschwerdemanagement
20
Complaint management
20
Viral marketing
20
Virales Marketing
20
Online retailing
19
Online-Handel
19
USA
18
United States
18
Satisfaction
17
Services
17
Social Web
17
Social web
17
Brand management
16
Dienstleistung
16
Markenführung
16
Customer engagement
14
Customer integration
14
Kundenintegration
14
Servicescape
13
Brand image
12
Corporate Social Responsibility
12
Corporate social responsibility
12
Loyalty
12
Markenimage
12
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Mattila, Anna S.
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The journal of services marketing
Journal of business research : JBR
2,035
Journal of retailing and consumer services
1,952
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
560
Working paper / National Bureau of Economic Research, Inc.
504
The journal of brand management : an international journal
458
The journal of product & brand management
421
NBER Working Paper
404
Journal of marketing research : JMR
401
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
389
European Journal of Marketing
378
European journal of marketing : EJM
376
Journal of Consumer Marketing
370
Management science : journal of the Institute for Operations Research and the Management Sciences
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of marketing
322
Journal of travel and tourism marketing
321
Journal of marketing management : MM
317
Journal of retailing
317
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Tourism management : research, policies, practice
309
Journal of marketing communications
307
Cogent business & management
299
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
296
The international review of retail, distribution and consumer research
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
291
Journal of the Academy of Marketing Science
290
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Technological forecasting & social change : an international journal
267
International Journal of Retail & Distribution Management
264
International journal of contemporary hospitality management
263
Journal of business ethics : JOBE
261
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ECONIS (ZBW)
260
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1
Healthcare branding : developing emotionally based consumer
brand
relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
2
The impact of corporate social responsibility (CSR) performance and perceived
brand
quality on customer-based
brand
preference
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Shi, Guicheng
; …
- In:
The journal of services marketing
28
(
2014
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10010391437
Saved in:
3
The evolution of
brand
personality : an application of online travel agencies
Ha, Hong Youl
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 529-540
Persistent link: https://www.econbiz.de/10011615549
Saved in:
4
Employee, branch, and
brand
switching : the role of linguistic choice, use and adaptation
Zolfagharian, Mohammadali
;
Hasan, Fuad
;
Iyer, Pramod
- In:
The journal of services marketing
31
(
2017
)
4/5
,
pp. 452-470
Persistent link: https://www.econbiz.de/10011742747
Saved in:
5
Shaping
brand
attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
6
Store managers, profitability and satisfaction in multi-unit enterprises
Murray, Lynn M.
;
Evans, Kenneth R.
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009761811
Saved in:
7
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts
brand
outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
8
Four-mode channel interactivity concept and channel preferences
Florenthal, Bela
;
Shoham, Aviv
- In:
The journal of services marketing
24
(
2010
)
1
,
pp. 29-41
Persistent link: https://www.econbiz.de/10003953404
Saved in:
9
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
Saved in:
10
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
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