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Modeling customer satisfaction and loyalty : survey data versus data mining
Baumann, Chris; Elliott, Greg; Burton, Suzan - In: The journal of services marketing 26 (2012) 3, pp. 148-157
Persistent link: https://www.econbiz.de/10009568248
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SafeCX : a framework for safe customer experience in omnichannel retailing
Rahman, Syed Mahmudur; Carlson, Jamie; Chowdhury, Noman H. - In: The journal of services marketing 36 (2022) 4, pp. 499-529
Persistent link: https://www.econbiz.de/10013407558
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Conducting service research that matters
Gustafsson, Anders; Aksoy, Lerzan; Brady, Michael K.; … - In: The journal of services marketing 29 (2015) 6/7, pp. 425-429
Persistent link: https://www.econbiz.de/10011418248
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Fresh perspectives on customer experience
McColl-Kennedy, Janet R.; Gustafsson, Anders; Jaakkola, … - In: The journal of services marketing 29 (2015) 6/7, pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
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Relative measures in service research
Aksoy, Lerzan; Hogreve, Jens; Lariviere, Bart; … - In: The journal of services marketing 29 (2015) 6/7, pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
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Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru; Vargo, Stephen L. - In: The journal of services marketing 29 (2015) 6/7, pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Customer-dominant logic : foundations and implications
Heinonen, Kristina; Strandvik, Tore - In: The journal of services marketing 29 (2015) 6/7, pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
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How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei - In: The journal of services marketing 29 (2015) 6/7, pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
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A self-determination theory perspective on customer participation in service development
Engström, Jon; Elg, Mattias - In: The journal of services marketing 29 (2015) 6/7, pp. 511-521
Persistent link: https://www.econbiz.de/10011418356