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Consumer behaviour
259
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259
Beziehungsmarketing
225
Relationship marketing
225
Customer satisfaction
147
Kundenzufriedenheit
147
Dienstleistungsqualität
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54
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Markenführung
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Online retailing
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Online-Handel
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Mattila, Anna S.
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Hollebeek, Linda D.
4
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The journal of services marketing
Journal of business research : JBR
2,283
Journal of retailing and consumer services
2,056
International journal of hospitality management
839
International journal of consumer studies
772
Psychology & marketing
688
SpringerLink / Bücher
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
520
Industrial marketing management : the international journal for industrial and high-tech firms
473
Working paper / National Bureau of Economic Research, Inc.
446
Asia Pacific journal of marketing and logistics
433
The journal of product & brand management
407
European journal of marketing : EJM
398
NBER Working Paper
389
Journal of marketing research : JMR
375
The journal of brand management : an international journal
374
Journal of travel and tourism marketing
368
Management science : journal of the Institute for Operations Research and the Management Sciences
361
Journal of marketing management : MM
360
Journal of the Academy of Marketing Science
356
Tourism management : research, policies, practice
355
Journal of marketing
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of retailing
341
Journal of international consumer marketing
328
Cogent business & management
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
321
The service industries journal
320
Marketing letters : a journal of research in marketing
317
Journal of marketing communications
316
International journal of retail & distribution management
314
International journal of contemporary hospitality management
313
The international review of retail, distribution and consumer research
308
Journal of strategic marketing
303
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
300
Journal of fashion marketing and management
299
Marketing intelligence & planning
293
Journal of business ethics : JOBE
292
The journal of consumer marketing
291
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ECONIS (ZBW)
371
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371
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1
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H.
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
Saved in:
2
Developing a scale for measuring the personality of sport teams
Tsiotsou, Rodoula
- In:
The journal of services marketing
26
(
2012
)
4
,
pp. 238-252
Persistent link: https://www.econbiz.de/10009581950
Saved in:
3
The impact of "capitalization" social support services on student-athlete well-being
Fleischman, David
;
Sotiriadou, Popi
;
Mulcahy, Rory
; …
- In:
The journal of services marketing
36
(
2022
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10013407606
Saved in:
4
Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Dalakas, Vassilis
;
Melancon, Joanna Phillips
- In:
The journal of services marketing
26
(
2012
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10009519753
Saved in:
5
Fresh perspectives on customer experience
McColl-Kennedy, Janet R.
;
Gustafsson, Anders
;
Jaakkola, …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 430-435
Persistent link: https://www.econbiz.de/10011418250
Saved in:
6
Relative measures in service research
Aksoy, Lerzan
;
Hogreve, Jens
;
Lariviere, Bart
; …
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 448-452
Persistent link: https://www.econbiz.de/10011418336
Saved in:
7
How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
Saved in:
8
An investigation into gamification as a customer engagement experience environment
Harwood, Tracy
;
Garry, Tony
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 533-546
Persistent link: https://www.econbiz.de/10011418363
Saved in:
9
Integrating social issues and customer engagement to drive loyalty in a service organisation
O'Brien, Ingrid M.
;
Jarvis, Wade
;
Soutar, Geoffrey N.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 547-559
Persistent link: https://www.econbiz.de/10011418367
Saved in:
10
When good news is bad news : the negative impact of positive customer feedback on front-line employee well-being
Alkire, Linda
;
Burton, Jamie
;
Gruber, Thorsten
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 599-612
Persistent link: https://www.econbiz.de/10011418374
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