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Strategic brand planning : the...
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The service industries journal
Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
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European journal of marketing : EJM
15
Journal of Product & Brand Management
10
Journal of Business Research
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The journal of product & brand management
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The Service Industries Journal
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Journal of the Market Research Society : JMRS
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Marketing Intelligence & Planning
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Working paper series / City University Business School
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Working paper series / The City University Business School
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Marketing theory
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The journal of brand management : an international journal
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International journal of market research : JMRS ; the journal of the Market Research Society
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The international journal of bank marketing : IJBM
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Brand management ; Vol. 4
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Cuadernos de Gestión
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Cuadernos de economía y dirección de la empresa : CEDE
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Bank Marketing
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International Journal of Retail & Distribution Management
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International Marketing Review
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International journal of retail & distribution management
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International marketing review
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Journal of Consumer Marketing
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Journal of targeting, measurement and analysis for marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Retail and Distribution Management
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The journal of consumer marketing
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The journal of services marketing
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Brand management ; Vol. 1
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British journal of management : BJM
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CIM professional
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Consumer-brand relationships : theory and practice
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EBSCOhost eBook Collection
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Creating and launching a challenger brand : a case study
De Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1/2
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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2
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
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3
Communicating Services Brands' Values Internally and Externally
De Chernatony, Leslie
;
Cottam, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
26
(
2006
)
8
,
pp. 819-836
Persistent link: https://www.econbiz.de/10007386196
Saved in:
4
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008169905
Saved in:
5
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1-2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008238862
Saved in:
6
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10007915204
Saved in:
7
Using triangulation to assess and identify successful services brands
de Chernatony, Leslie
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
25
(
2005
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10006230440
Saved in:
8
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1-2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10007993628
Saved in:
9
Exploring the Development of Lifestyle Retail Brands
Helman, Deborah
;
Chernatony, Leslie de
- In:
The service industries journal
19
(
1999
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
Saved in:
10
Building a Services Brand: Stages, People and Orientations
Chernatony, Leslie de
;
Drury, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
23
(
2003
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10006256639
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1
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