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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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Classifying, identifying and managing the service brand saboteur
Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 1/2, pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
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Exploring the Development of Lifestyle Retail Brands
Helman, Deborah; Chernatony, Leslie de - In: The service industries journal 19 (1999) 2, pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
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Building a Services Brand: Stages, People and Orientations
Chernatony, Leslie de; Drury, Susan; Segal-Horn, Susan - In: The service industries journal 23 (2003) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10006256639
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Testing Gronroos' Model in the Financial Services Sector
Sanghera, Jackie; Chernatony, Leslie de; Brown, Ann - In: The service industries journal 22 (2002) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10006259803
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Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de; Harris, Fiona J.; … - In: The service industries journal 24 (2004) 2, pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
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Communicating Services Brands' Values Internally and Externally
De Chernatony, Leslie; Cottam, Susan; Segal-Horn, Susan - In: The service industries journal 26 (2006) 8, pp. 819-836
Persistent link: https://www.econbiz.de/10007386196
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Creating and launching a challenger brand: a case study
de Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10008169905
Cover Image
Creating and launching a challenger brand: a case study
de Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1-2, pp. 75-90
Persistent link: https://www.econbiz.de/10008238862
Cover Image
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10007915204