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Consumer behaviour
197
Konsumentenverhalten
196
Beziehungsmarketing
185
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185
Dienstleistungsqualität
112
Service quality
112
Customer satisfaction
89
Kundenzufriedenheit
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Brand management
43
Markenführung
43
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33
Markenimage
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31
Taiwan
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Ha, Hong Youl
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Nicholson, Michael
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Ok, Chihyung
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Park, Jungkun
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Altinay, Levent
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Amin, Muslim
2
Arici, Hasan Evrim
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Back, Ki-Joon
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Bowden, Jana
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Canter, Deborah D.
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Ding Hooi Ting
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The service industries journal
Journal of business research : JBR
2,724
Journal of retailing and consumer services
2,118
SpringerLink / Bücher
977
International journal of hospitality management
887
International journal of consumer studies
779
Psychology & marketing
752
Industrial marketing management : the international journal for industrial and high-tech firms
734
The journal of brand management : an international journal
698
European Journal of Marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
571
European journal of marketing : EJM
535
The journal of product & brand management
509
Journal of marketing management : MM
501
Working paper / National Bureau of Economic Research, Inc.
488
Asia Pacific journal of marketing and logistics
485
Journal of Consumer Marketing
483
Journal of strategic marketing
481
Journal of the Academy of Marketing Science
473
Journal of marketing
465
Cogent business & management
461
Journal of Product & Brand Management
460
Tourism management : research, policies, practice
451
Journal of travel and tourism marketing
436
Journal of marketing research : JMR
433
Vietnam's socio-economic development : a social science review
431
Management science : journal of the Institute for Operations Research and the Management Sciences
428
NBER Working Paper
427
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
408
Journal of marketing communications
401
Marketing intelligence & planning
398
The journal of services marketing
384
Journal of Asian finance, economics and business : JAFEB
379
Journal of retailing
373
Marketing letters : a journal of research in marketing
364
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
363
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
352
International journal of contemporary hospitality management
345
Journal of international consumer marketing
339
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ECONIS (ZBW)
361
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1
Investigating customers' system justifying responses : application of system justification theory
Legendre, Tiffany S.
;
Lee, Seonjeong
- In:
The service industries journal
41
(
2021
)
11/12
,
pp. 832-851
Persistent link: https://www.econbiz.de/10012623977
Saved in:
2
Brand attachment and customer citizenship behaviors
Cheng, Jui-Chang
;
Luo, She-Juang
;
Yen, Chang-Hua
;
Yang, …
- In:
The service industries journal
36
(
2016
)
7/8
,
pp. 263-277
Persistent link: https://www.econbiz.de/10011564113
Saved in:
3
Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng
;
Tu, Hongwei
;
Zhou, Xing
;
Niu, Wanjie
- In:
The service industries journal
43
(
2023
)
7/8
,
pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
Saved in:
4
Franchise-based brand equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
5
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
6
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
7
Multichannel integration along the customer journey : a systematic review and research agenda
Gao, Lily
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
The service industries journal
40
(
2020
)
15/16
,
pp. 1087-1118
Persistent link: https://www.econbiz.de/10012403818
Saved in:
8
Designing loyalty programs that matter to customers
Ha, Sejin
;
Stoel, Leslie
- In:
The service industries journal
34
(
2014
)
6
,
pp. 495-514
Persistent link: https://www.econbiz.de/10010379347
Saved in:
9
The influence of service orientation and interaction orientation on consumer identification
Tung, Wei
;
Liang, Austin Rong-da
;
Chen, Su-chang
- In:
The service industries journal
34
(
2014
)
5
,
pp. 439-454
Persistent link: https://www.econbiz.de/10010379363
Saved in:
10
Enhancing volunteer experiences : using communitas to improve engagement and commitment
Curran, Ross
;
Taheri, Babak
- In:
The service industries journal
41
(
2021
)
15/16
,
pp. 1053-1075
Persistent link: https://www.econbiz.de/10012695311
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