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Social media strategy for online service brands
Mills, Adam J.; Plangger, Kirk - In: The service industries journal 35 (2015) 10, pp. 521-536
Persistent link: https://www.econbiz.de/10011333308
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Customer e-complaining behaviours using social media
Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654
Persistent link: https://www.econbiz.de/10011401814
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Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc; Kousi, Sofia; Martinez, Luis F.; Kumar, Satish - In: The service industries journal 43 (2023) 9/10, pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
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The structural effects of affective and cognitive elaboration in formation of customer-brand relationship
Ahn, Jiseon; Back, Ki-Joon - In: The service industries journal 40 (2020) 3/4, pp. 226-242
Persistent link: https://www.econbiz.de/10012208488
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Can brand anthropomorphism trigger emotional brand attachment?
Ma, Jianfeng; Tu, Hongwei; Zhou, Xing; Niu, Wanjie - In: The service industries journal 43 (2023) 7/8, pp. 555-578
Persistent link: https://www.econbiz.de/10014321609
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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül; Sürücü, Ebru - In: The service industries journal 40 (2020) 11/12, pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
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Towards a typology of negative engagement behavior in social media
Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
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Understanding value-creating practices in social media-based brand communities
Sorensen, Anne; Drennan, Judy - In: The service industries journal 37 (2017) 15/16, pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
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Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: The service industries journal 39 (2019) 2, pp. 154-173
Persistent link: https://www.econbiz.de/10012203259