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The silver market phenomenon : marketing and innovation in the aging society
NBER working paper series
254
Working paper / National Bureau of Economic Research, Inc.
220
NBER Working Paper
212
Discussion paper series / IZA
140
IZA Discussion Paper
79
MEA discussion papers
50
Health economics
44
Journal of health economics
41
Working paper
40
GLO discussion paper
35
Health affairs : at the intersection of health, health care, and policy
33
Social security bulletin
33
International journal of consumer studies
30
Journal of the economics of ageing
30
Netspar Discussion Paper
30
Michigan Retirement Research Center Research Paper
29
The European journal of health economics : HEPAC ; health economics in prevention and care
27
The American economic review
25
The silver market phenomenon : business opportunities in an era of demographic change
25
Ageing in Europe - supporting policies for an inclusive society
24
Technological forecasting & social change : an international journal
24
Discussion paper / Tinbergen Institute
23
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
22
Journal of aging & social policy
22
SpringerLink / Bücher
22
LIS working paper series
21
Sozialer Fortschritt : unabhängige Zeitschrift für Sozialpolitik
21
Demography : a publication of the Population Association of America ; the statistical study of human populations
20
Health and socio-economic status over the life course : first results from SHARE Waves 6 and 7
20
Journal of population economics
20
MPIDR working papers
20
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
19
Applied economic perspectives and policy
18
Economics letters
18
QSEP research report
18
RIETI discussion paper series
18
The review of income and wealth : journal of the International Association for Research in Income and Wealth
18
Applied economics
17
Fiscal studies : the journal of the Institute for Fiscal Studies
17
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ECONIS (ZBW)
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India : opportunities and challenges of demographic transition
Antony, Suresh Paul
;
Purwar, P. C.
;
Kinra, Neelam
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 339-351)
.
2011
Persistent link: https://www.econbiz.de/10008746315
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12
The discovery and development of the silver market in Germany
Eitner, Carolin
;
Enste, Peter
;
Naegele, Gerhard
;
Leve, …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 309-324)
.
2011
Persistent link: https://www.econbiz.de/10008746317
Saved in:
13
The age-neutral customer journey : removing the barriers between brands and silver customers
Walker, Kim
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 295-308)
.
2011
Persistent link: https://www.econbiz.de/10008746318
Saved in:
14
The business of aging : ten successful strategies for a diverse market
Murata, Hiroyuki
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008746319
Saved in:
15
The importance of Web 2.0 to the 50-Plus
Stroud, Dick
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 263-275)
.
2011
Persistent link: https://www.econbiz.de/10008746320
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16
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 249-262)
.
2011
Persistent link: https://www.econbiz.de/10008746321
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17
Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
Saved in:
18
Business strategies for enhancing quality of life in the later years
Moschis, George P.
;
Pettigrew, Simone
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 229-237)
.
2011
Persistent link: https://www.econbiz.de/10008746323
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19
Catering to older consumer's customer service needs
Pettigrew, Simone
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 217-228)
.
2011
Persistent link: https://www.econbiz.de/10008746324
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20
Grey power : developing older customer strategies
Tempest, Sue
;
Barnatt, Christopher
;
Coupland, Christine
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 203-216)
.
2011
Persistent link: https://www.econbiz.de/10008746325
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