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Brand management
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Tourism management : research, policies, practice
Journal of business research : JBR
607
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
319
Journal of retailing and consumer services
292
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of strategic marketing
108
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
89
Innovatives Markenmanagement
86
Journal of marketing
81
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
76
Journal of promotion management : innovations in planning and applied research
71
Research
69
Journal of marketing research : JMR
68
Journal of promotion management : JPM
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International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
International journal of industrial organization
65
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Discussion paper / Centre for Economic Policy Research
58
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of retailing
55
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ECONIS (ZBW)
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1
Competitive price interactions and strategic responses in the lodging market
Kim, Minsun
;
Lee, Seul Ki
;
Roehl, Wesley S.
- In:
Tourism management : research, policies, practice
68
(
2018
),
pp. 210-219
Persistent link: https://www.econbiz.de/10011871124
Saved in:
2
Strategic and tactical price decisions in hotel revenue management
Abrate, Graziano
;
Viglia, Giampaolo
- In:
Tourism management : research, policies, practice
55
(
2016
),
pp. 123-132
Persistent link: https://www.econbiz.de/10011496297
Saved in:
3
Quality differentiation and conditional spatial price competition among hotels
Lee, Seul Ki
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 114-122
Persistent link: https://www.econbiz.de/10010486265
Saved in:
4
The price competitive position of Mediterranean countries in tourism : evidence from the Thomson brochure
Falzon, Joseph
- In:
Tourism management : research, policies, practice
33
(
2012
)
5
,
pp. 1080-1092
Persistent link: https://www.econbiz.de/10009540802
Saved in:
5
Being better vs. being different : differentiation, competition, and pricing strategies in the Spanish hotel industry
Becerra, Manuel
;
Santaló, Juan
;
Silva, Rosario
- In:
Tourism management : research, policies, practice
34
(
2013
),
pp. 71-79
Persistent link: https://www.econbiz.de/10009687071
Saved in:
6
Prices, prices and prices : a study in the airline sector
Narangajavana, Yeamduan
;
Garrigos-Simon, Fernando J.
; …
- In:
Tourism management : research, policies, practice
41
(
2014
),
pp. 28-42
Persistent link: https://www.econbiz.de/10010239976
Saved in:
7
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
8
Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation
Liu, Chih-Hsing Sam
;
Chou, Sheng-Fang
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 298-308
Persistent link: https://www.econbiz.de/10011452088
Saved in:
9
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
10
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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