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Signalling the corporate brand promise to front-line employees : the role of learning and development in internal branding
Garavan, Thomas N.; Koukpaki, Adebayo Serge Francois; … - In: Tourism management : research, policies, practice 92 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013326676
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Towards a model of the pace brand web
Hanna, Sonya; Rowley, Jennifer - In: Tourism management : research, policies, practice 48 (2015), pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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A cross-level investigation of the role of human resources practices : does brand equity matter?
Wong, IpKin Anthony; Xu, Shi; Suk Ha, Grace Chan; He, Mang - In: Tourism management : research, policies, practice 75 (2019), pp. 418-426
Persistent link: https://www.econbiz.de/10012063695
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Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels
Ryu, Kyungin; Lehto, Xinran Y.; Gordon, Susan E.; Fu, … - In: Tourism management : research, policies, practice 71 (2019), pp. 348-363
Persistent link: https://www.econbiz.de/10011987940
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From internal brand management to organizational citizenship behaviours : evidence from frontline employees in the hotel industry
Buil, Isabel; Martínez, Eva; Matute, Jorge - In: Tourism management : research, policies, practice 57 (2016), pp. 256-271
Persistent link: https://www.econbiz.de/10011556074
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An examination of Marriott's entry into the Chinese hospitality industry : a brand equity perspective
Wong, Tommy; Wickham, Mark - In: Tourism management : research, policies, practice 48 (2015), pp. 439-454
Persistent link: https://www.econbiz.de/10010509460