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A generalization of the FIFA World Cup effect
Nicolau, Juan L.; Sharma, Abhinav - In: Tourism management : research, policies, practice 66 (2018), pp. 315-317
Persistent link: https://www.econbiz.de/10011814745
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The congruity effects of commercial brand sponsorship in a regional event
Shin, Hakseung; Lee, Hoon; Perdue, Richard R. - In: Tourism management : research, policies, practice 67 (2018), pp. 168-179
Persistent link: https://www.econbiz.de/10011841866
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Brand USA : a natural quasi-experiment evaluating the success of a national marketing campaign
Zavattaro, Staci M.; Fay, Daniel L. - In: Tourism management : research, policies, practice 70 (2019), pp. 42-48
Persistent link: https://www.econbiz.de/10011949605
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Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti; Pike, Steven; Gottlieb, Udo - In: Tourism management : research, policies, practice 69 (2018), pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
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A perception gap investigation into food and cuisine image attributes for destination branding from the host perspective : the case of Australia
Mun Yee Lai; Khoo-Lattimore, Catheryn; Wang, Ying - In: Tourism management : research, policies, practice 69 (2018), pp. 579-595
Persistent link: https://www.econbiz.de/10011903630
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Destination Marketing Organizations and destination marketing : a narrative analysis of the literature
Pike, Steven; Page, Stephen J. - In: Tourism management : research, policies, practice 41 (2014), pp. 202-227
Persistent link: https://www.econbiz.de/10010239915
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Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
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Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
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The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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Branding the destination versus the place : the effects of brand complexity and identification for residents and visitors
Zenker, Sebastian; Braun, Erik; Petersen, Sibylle - In: Tourism management : research, policies, practice 58 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011634626