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Brand management
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Transportation research / E : an international journal
Journal of retailing and consumer services
62
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
19
Journal of retailing
16
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
13
International journal of production economics
13
European journal of operational research : EJOR
11
Handelsforschung
11
Marketing Science
10
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Applied economics
6
Improving marketing strategies for private label products
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
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1
Store brand introduction in a two-echelon logistics system with a risk-averse retailer
Cui, Qinquan
;
Chiu, Chun-Hung
;
Dai, Xin
;
Li, Zhongfei
- In:
Transportation research / E : an international journal
90
(
2016
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011497801
Saved in:
2
Strategic interplay between store brand introduction and online direct channel introduction
Li, Hai
;
Leng, Kaijun
;
Qing, Qiankai
;
Zhu, Stuart X.
- In:
Transportation research / E : an international journal
118
(
2018
),
pp. 272-290
Persistent link: https://www.econbiz.de/10011927549
Saved in:
3
To introduce a store brand or not : roles of market information in supply chains
Shi, Chun-lai
;
Geng, Wei
- In:
Transportation research / E : an international journal
150
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012592126
Saved in:
4
How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Zha, Yong
;
Guo, Xiaowei
;
Chen, Huaping
;
Ling, Liuyi
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-30
Persistent link: https://www.econbiz.de/10013383666
Saved in:
5
Store brand introduction, retail competition and manufacturers' coping strategies
Hsiao, Lu
;
Xiong, Hui
- In:
Transportation research / E : an international journal
165
(
2022
),
pp. 1-25
Persistent link: https://www.econbiz.de/10013383681
Saved in:
6
Channel power shift and store brand introduction
Ru, Jun
;
Sethi, Suresh P.
;
Shi, Ruixia
;
Zhang, Jun
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
Saved in:
7
C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
8
Manufacturer technology investment : a bane or boon to the store brand encroachment
Yu, Dongdong
;
Luo, Chunlin
;
Wang, Biao
;
Tian, Xin
; …
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014382042
Saved in:
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