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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Peter, Jerome Paul"
~subject:"Verbraucherverhalten"
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Verbraucherverhalten
Marketing
110
Marketingmanagement
45
Marketing management
39
Theorie
18
Theory
18
Einführung
15
Strategisches Management
12
Marketing theory
11
Marketingtheorie
11
Beziehungsmarketing
10
Relationship marketing
10
USA
8
Aufsatzsammlung
7
United States
7
Marktforschung
6
Consumer behaviour
5
Konsumentenverhalten
5
Market research
5
Management
4
Selling
4
Verkauf
4
Werbung
4
Wörterbuch
4
Consumer behavior
2
Absatz
1
Absatzpolitik
1
Absatztheorie
1
Adverse Selektion
1
Adverse selection
1
Advertising
1
Afrika
1
Behavioural change
1
Betriebswirtschaftslehre
1
Business economics
1
Cold War
1
Developing countries
1
Development policy
1
Economic development
1
Economic transition
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Glossar enthalten
1
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1
Lehrbuch
1
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1
Language
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English
French
Undetermined
Vietnamese
Author
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Armstrong, Gary
Baker, Michael John
Peter, Jerome Paul
Foxall, Gordon R.
7
Olson, Jerry C.
6
Schiffman, Leon G.
6
Kanuk, Leslie Lazar
5
Assael, Henry
4
Gbadamosi, Ayantunji
4
Haugtvedt, Curtis P.
4
Kimmel, Allan J.
4
Parsons, Elizabeth
4
Willcox, Matthew
4
East, Robert
3
Fritz, Wolfgang
3
Gunter, Barrie
3
Hill, Ronald Paul
3
Kardes, Frank R.
3
Kozak, Metin
3
Langan, Ryan
3
Lury, Celia
3
MacNeal, James U.
3
Maclaran, Pauline
3
Silverstein, Michael J.
3
Vanhuele, Marc
3
Wright, Malcolm
3
Zaltman, Gerald
3
Azer, Jaylan
2
Balaji, M. S.
2
Bhattacharyya, Jishnu
2
Blythe, Jim
2
Bocock, Robert
2
Butman, John
2
Canavan, Brendan
2
Chatzidakis, Andreas
2
Cliquet, Gérard
2
Darmer, Per
2
De Burgh-Woodman, Helene
2
Diamantopoulos, Adamantios
2
Diehl, Sandra
2
Dimofte, Claudiu V.
2
Ellwood, Iain
2
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McGraw-Hill higher education
1
McGraw-Hill/Irwin series in marketing
1
Source
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
3
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1
Consumer behavior &
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2010
-
9. ed.
Persistent link: https://www.econbiz.de/10003881387
Saved in:
2
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2002
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001570010
Saved in:
3
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1990
-
2. ed.
Persistent link: https://www.econbiz.de/10004091454
Saved in:
4
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004796330
Saved in:
5
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
;
Grunert, Klaus G.
-
1999
-
European ed.
Persistent link: https://www.econbiz.de/10013481875
Saved in:
6
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2007
-
8. ed., international ed. 2008
Persistent link: https://www.econbiz.de/10004881226
Saved in:
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