Narrow search
Showing 1 - 10 of 46
Cover Image
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden; McDonald, Malcolm - 1994 - 1. publ
Persistent link: https://www.econbiz.de/10000412511
Cover Image
Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Cover Image
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
Cover Image
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm - 2007 - 6. ed.
Persistent link: https://www.econbiz.de/10003401829
Cover Image
Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
Cover Image
Key account management : the definitive guide
McDonald, Malcolm; Woodburn, Diana - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004114557
Cover Image
Guerilla marketing on the internet : the definitive guide from the father of guerilla marketing
Levinson, Jay Conrad; Meyerson, Mitch; Scarborough, … - 2008
Persistent link: https://www.econbiz.de/10004188100
Cover Image
Marketing : a complete guide in pictures
McDonald, Malcolm; Morris, Peter - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004421892
Cover Image
Market segmentation : how to do it, how to profit from it
McDonald, Malcolm; Dunbar, Ian - 2004
Persistent link: https://www.econbiz.de/10004454065
Cover Image
Guerilla marketing : easy and inexpensive strategies for making big profits from your small business
Levinson, Jay Conrad; Levinson, Jeannie; Levinson, Amy - 2007 - Completely updated and expanded ed.
Persistent link: https://www.econbiz.de/10004463064