//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"ita"
~subject:"Deutschland"
~subject:"Fernsehprogramm"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Fernsehprogramm
Konsumentenverhalten
Fernsehen
1,085
Television
1,007
USA
219
Rundfunk
180
United States
163
television
136
Broadcast
128
Television programme
104
Theorie
87
Advertising
86
Consumer behaviour
85
Mediennutzung
85
Media usage
84
Fernsehwerbung
83
Großbritannien
83
Theory
83
Television advertising
80
communication technology
80
United Kingdom
79
Rundfunkpolitik
76
Film industry
73
Broadcasting policy
72
Filmwirtschaft
72
Welt
72
Internet
71
World
70
Werbewirkung
62
Werbung
61
Advertising effects
59
Professional sports
56
Profisport
56
EU countries
52
EU-Staaten
52
Media industries
47
Mediensektor
47
Kommunikationstechnologie
44
Competition
42
Sport
42
more ...
less ...
Online availability
All
Undetermined
59
Free
36
Type of publication
All
Article
118
Book / Working Paper
79
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Working Paper
25
Graue Literatur
24
Non-commercial literature
24
Arbeitspapier
21
Aufsatz im Buch
11
Book section
11
Hochschulschrift
4
Collection of articles of several authors
3
Sammelwerk
3
Thesis
3
Conference paper
2
Konferenzbeitrag
2
Advisory report
1
Bibliographie
1
Case study
1
Fallstudie
1
Gutachten
1
Konferenzschrift
1
Market information
1
Marktinformation
1
more ...
less ...
Language
All
English
Italian
German
295
Undetermined
12
French
10
Spanish
2
Valencian
1
Danish
1
Swedish
1
more ...
less ...
Author
All
Friehe, Tim
5
Müller, Helge
5
Neumeier, Florian
5
Stennek, Johan
5
Hornuf, Lars
4
Moshary, Sarah
4
Rieger, Marc Oliver
4
Song, Jihong
4
Chadi, Adrian
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Pérez, Levi
3
Romaniuk, Jenni
3
Tainsky, Scott
3
Bakshi, Madhupa
2
Beal, Virginia
2
Benesch, Christine
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Comstock, George
2
Etayo, Cristina
2
Evens, Tom
2
Fossen, Beth L.
2
Frey, Bruno S.
2
Hartmann, Wesley R.
2
Kent, Robert J.
2
Kim, Daejoong
2
Kind, Hans Jarle
2
Lee, Hyunjoo
2
Mishra, Prashant
2
Nilssen, Tore
2
Puente, Víctor
2
Rodríguez, Plácido
2
Ryu, Jungho
2
Salaga, Steven
2
Schmidt, Sascha Leonard
2
Schreyer, Dominik
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Shrum, L. J.
2
more ...
less ...
Institution
All
Political and Economic Planning
2
British Film Institute
1
Carnegie Commission on Educational Television
1
Direktorenkonferenz der Landesmedienanstalten
1
Europarat
1
Europarat / Audiovisuelle Informationsstelle
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Independent Television Authority
1
Indian Council for Research on International Economic Relations
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
London School of Economics and Political Science
1
National Bureau of Economic Research
1
Robert Schuman Centre for Advanced Studies
1
UNESCO
1
United States / Congress / House / Committee on the Judiciary
1
Universiteit van Amsterdam / Instituut voor Informatierecht
1
Verband Privater Rundfunk und Telekommunikation
1
more ...
less ...
Published in...
All
Journal of marketing communications
4
The journal of media economics
4
Arts and the market
3
CESifo working papers
3
International journal of sport finance
3
JMM : the international journal on media management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of sports economics
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Prometheus : critical studies in innovation
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
IFN working paper
2
International journal of consumer studies
2
International screen industries
2
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
P / the Rand Corporation
2
Reports and papers on mass communication
2
Sport management review
2
A BFI book
1
A Bantam book
1
Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
1
Advances in media, entertainment, and the arts (AMEA) book series
1
American economic journal : a journal of the American Economic Association
1
Annals of the Institute of Social Science
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Arts and the market : AAM
1
Atlantic economic journal : AEJ
1
BestMasters
1
Business history
1
Celebrity, convergence and transformation
1
Communicating in Canada's past : essays in media history ; [... the Canadian Media History Conference held at Ryerson University in 2006, ...]
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
more ...
less ...
Source
All
ECONIS (ZBW)
189
EconStor
4
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
197
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
5
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
6
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
7
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
8
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
9
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
10
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->