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Quality expectations, reputation, and price
Landon, Stuart; Smith, Constance E. - 2018
Persistent link: https://www.econbiz.de/10011868040
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High and declining prices signal product quality
Bagwell, Kyle; Riordan, Michael H. - 2007
Persistent link: https://www.econbiz.de/10003571393
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip M. - 2009
Persistent link: https://www.econbiz.de/10003784807
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Effectiveness of appellations of origin on international wine market
Malorgio, Giulio; Camanzi, Luca; Grazia, Cristina - In: International marketing and trade of quality food products, (pp. 43-59). 2009
Persistent link: https://www.econbiz.de/10003835777
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip - 2006
Persistent link: https://www.econbiz.de/10003410650
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Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen; Bui, Tung - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
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The performance of ISO certification based on consumer perspective : a case study of a travel agency
Wu, Shwu-ing; Jang, Jiun-yi - In: Total quality management & business excellence : an … 24 (2013) 4, pp. 496-518
Persistent link: https://www.econbiz.de/10009752066
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The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel; Fandos, Carmina; Flavián Blanco, Carlos - In: Journal of food products marketing 15 (2009) 1, pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
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Credible qualifications : the case of functional foods
Azimont, Frank; Araujo, Luis - In: Concerned markets : economic ordering for multiple values, (pp. 129-152). 2014
Persistent link: https://www.econbiz.de/10010462802
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Advances in National Brand and Private Label Marketing …, (pp. 89-99). 2023
Persistent link: https://www.econbiz.de/10014289844