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Evaluation von Public Relation...
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Public relations
24
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Melewar, T. C.
Viscusi, W. Kip
68
Caliendo, Marco
60
Coombs, W. Timothy
38
Heath, Robert L.
38
Zerfaß, Ansgar
32
Siebert, Horst
28
Kniesner, Thomas J.
27
Giersch, Herbert
26
Künn, Steffen
26
Alberini, Anna
24
Heckman, James J.
22
Figlio, David N.
21
Sriramesh, Krishnamurthy
21
Blanpain, Roger
20
Ehrmann, Michael
20
Hujer, Reinhard
19
Lee, Cheng F.
19
Thomsen, Stephan L.
19
Ziliak, James P.
19
Adelson, Mark
18
Fratzscher, Marcel
18
Hussainey, Khaled
18
List, John A.
18
Platen, Eckhard
18
Verčič, Dejan
18
Zimmermann, Klaus F.
18
Allen, Joseph A.
17
Nijkamp, Peter
17
L'Etang, Jacquie
16
Luca, Michael
16
Aldy, Joseph E.
15
Balmer, John M. T.
15
Camilleri, Mark Anthony
15
Frey, Bruno S.
15
Gregory, Anne
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Puhani, Patrick A.
15
Romenti, Stefania
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The marketing review
3
International studies of management and organization
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
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European business review
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ECONIS (ZBW)
25
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1
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
2
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
5
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
6
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
7
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
8
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
9
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
10
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
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