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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596
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Strategic marketing cases and applications
Cravens, David W.; Lamb, Charles W. - 1983
Persistent link: https://www.econbiz.de/10000051779
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Principles of marketing
Lamb, Charles W. - 1992
Persistent link: https://www.econbiz.de/10000835649
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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2004 - 7. ed
Persistent link: https://www.econbiz.de/10001674392
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2008 - 9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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Marketing
Lamb, Charles; Hair, Joseph F.; McDaniel, Carl - 2002 - 6th ed
Persistent link: https://www.econbiz.de/10001528804
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2006 - 8. ed
Persistent link: https://www.econbiz.de/10003281392
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Marketing cases
Lamb, Charles W.; Ferrell, O. C. - 1985 - 2. ed.
Persistent link: https://www.econbiz.de/10003546783