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9
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ECONIS (ZBW)
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1
Principles of
marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
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2
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
3
Contemporary
marketing
research
McDaniel, Carl D.
;
Gates, Roger H.
-
1999
-
4. ed
Persistent link: https://www.econbiz.de/10000670972
Saved in:
4
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
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5
Introduction to
marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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6
Marketing
essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
7
Equity
marketing
: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten
Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
8
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
9
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
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