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~language:"eng"
~person:"Bauer, Hans H."
~person:"Leeflang, Peter"
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MODELING PERCEPTIONS OF LOCALL...
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Marketing
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Bauer, Hans H.
Leeflang, Peter
Kotler, Philip
167
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76
Jang, Soocheong
68
Glaeser, Edward L.
57
Bruwer, Johan
49
Sheth, Jagdish N.
47
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44
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39
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39
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39
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38
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37
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35
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33
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32
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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1
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ECONIS (ZBW)
28
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1
Testing causality between
marketing
variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
2
Building implementable
marketing
models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
3
Getting
marketing
back in the boardroom : understanding the drivers of
marketing
's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
4
Building models for
marketing
decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
5
Does competitive entry structurally change key
marketing
metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
6
Understanding the
marketing
department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
7
Creating lift versus building the base : current trends in
marketing
dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
8
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
9
Building models for
marketing
decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
10
Getting
marketing
back into the boardroom : the influence of the
marketing
department in companies today
Verhoef, Peter C.
;
Leeflang, Peter
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10003982241
Saved in:
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