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~language:"eng"
~person:"Bauer, Hans H."
~person:"Piercy, Nigel"
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MODELING PERCEPTIONS OF LOCALL...
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Marketing
33
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10
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7
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6
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5
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Bauer, Hans H.
Piercy, Nigel
Kotler, Philip
167
Anderson, Kym
76
Jang, Soocheong
68
Glaeser, Edward L.
57
Bruwer, Johan
49
Sheth, Jagdish N.
47
Lee, Seoki
44
Brown, Stephen
39
McDonald, Malcolm
39
Schwartz, Amy Ellen
39
Armstrong, Gary
38
Luca, Michael
37
Kerin, Roger A.
35
Tadajewski, Mark
35
Wittwer, Glyn
33
Vrontis, Demetris
32
Pathak, Parag A.
30
Rockoff, Jonah E.
30
Svensson, Göran
30
Ashenfelter, Orley
29
Baker, Michael John
29
Ferrell, Odies C.
29
Hair, Joseph F.
28
Bram, Jason
27
Irwin, Scott H.
27
Leeflang, Peter
27
Fill, Chris
26
Kitchen, Philip J.
26
Peter, Jerome Paul
26
Homburg, Christian
25
Brennan, Ross
24
DiPietro, Robin B.
24
Koschnick, Wolfgang J.
24
Stiefel, Leanna
24
Gergaud, Olivier
23
Hartley, Steven W.
23
Jobber, David
23
Moutinho, Luiz
23
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23
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European Journal of Marketing
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Key drivers of frontline employee generation of ideas for customer service improvement
Lages, Cristiana R.
;
Piercy, Nigel
- In:
Journal of service research : JSR
15
(
2012
)
2
,
pp. 215-230
Persistent link: https://www.econbiz.de/10009548670
Saved in:
2
The importance of organisational structure for collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of general management
34
(
2008/09
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003758455
Saved in:
3
Strategic
marketing
Cravens, David W.
;
Piercy, Nigel
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10003591275
Saved in:
4
Drivers of sales and
marketing
collaboration in business-to-business selling organisations
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 611-633
Persistent link: https://www.econbiz.de/10003874181
Saved in:
5
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
Saved in:
6
Strategic
marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
Saved in:
7
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011509670
Saved in:
8
Marketing
budgeting : a political and organisational model
Piercy, Nigel
-
2015
-
First publ. in 1986 by Croom Helm
Persistent link: https://www.econbiz.de/10010417955
Saved in:
9
Exploring the relationship between market orientation and sales and
marketing
collaboration
Le Meunier-FitzHugh, Kenneth
;
Piercy, Nigel
- In:
The journal of personal selling & sales management : JPSSM
31
(
2011
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
Saved in:
10
Market-led strategic change : transforming the process of going to market
Piercy, Nigel
-
2009
-
4th ed.
Persistent link: https://www.econbiz.de/10003719671
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