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~language:"eng"
~person:"Belk, Russell W."
~person:"Dixit, Saurabh Kumar"
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Hill, Ronald Paul"
~person:"Keller, Kevin Lane"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Hospitality industry"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
~type_genre:"Textbook"
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Experiment
Hospitality industry
Konsumentenverhalten
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Werbewirkung
Consumer behaviour
41
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Russell W. Belk
10
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Belk, Russell W.
Dixit, Saurabh Kumar
Foxall, Gordon R.
Gröppel-Klein, Andrea
Hill, Ronald Paul
Keller, Kevin Lane
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Sheth, Jagdish N.
51
Holbrook, Morris B.
16
Solomon, Michael R.
13
Jacoby, Jacob
9
Schiffman, Leon G.
8
Bettman, James R.
7
Hawkins, Del I.
7
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Askegaard, Søren
5
Elliott, Richard
5
Indrawati
5
Mothersbaugh, David L.
5
Olson, Jerry C.
5
Warde, Alan
5
Aaker, Jennifer
4
Bamossy, Gary J.
4
Best, Roger J.
4
East, Robert
4
Ehrenberg, Andrew S. C.
4
Frank, Robert H.
4
Hogg, Margaret K.
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
O'Shaughnessy, John
4
Park, C. Whan
4
Peter, Jerome Paul
4
Tadajewski, Mark
4
Thompson, Craig J.
4
Wright, Malcolm
4
Zaltman, Gerald
4
Zelenak, Mel J.
4
Arnould, Eric J.
3
Blythe, Jim
3
Dinu Vasiliu, Codrin <PhD>
3
Dobscha, Susan
3
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Legends in consumer behavior
13
The impact of theory on representations of the consumer and the marketing organisation
4
Brand management ; Vol. 2
2
Cross-cultural and critical perspectives on brands
2
International journal of advertising : the quarterly review of marketing communications
2
Measuring and managing brands
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Brand management ; Vol. 3
1
Brand management ; Vol. 4
1
Business ethics and strategy ; Vol. 2
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Macromarketing - a global focus ; Vol. 2
1
Marketing, ethics and society : critical reflections
1
Marketing-mix strategies - product strategy and promotion strategy
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
4
Strategic
brand
management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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5
Conceptualizing, measuring, and managing customer-based
brand
equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
7
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
8
Consumer ethics across cultures
Belk, Russell W.
;
Devinney, Timothy Michael
;
Eckhardt, Giana
-
2009
Persistent link: https://www.econbiz.de/10003785639
Saved in:
9
Consumer behaviour
Evans, Martin
;
Jamal, Ahmad
;
Foxall, Gordon R.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003788355
Saved in:
10
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
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