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Rethinking the persuasion knowledge model : schematic antecedents and associative outcomes of persuasion knowledge activation for covert advertising
Evans, Nathaniel J.; Park, Dooyeon - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 157-176
Persistent link: https://www.econbiz.de/10011304683
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Parents' presumed persuasion knowledge of children's advergames : the influence of advertising disclosure modality and cognitive load
Evans, Nathaniel J.; Hoy, Mariea Grubbs - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 146-164
Persistent link: https://www.econbiz.de/10011529750
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Coddling our kids : can parenting style affect attitudes toward advergames?
Evans, Nathaniel J.; Carlson, Les; Hoy, Mariea Grubbs - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 228-240
Persistent link: https://www.econbiz.de/10009778516
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Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
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The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.; Evans, Nathaniel J. - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
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Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.; Bang, Hye Jin - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
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How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J.; Wojdynski, Bartosz W.; Hoy, Mariea … - In: International journal of advertising : the review of … 38 (2019) 3, pp. 364-382
Persistent link: https://www.econbiz.de/10012200262
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An introduction to the special issue on native and covert advertising formats : editorial
Evans, Nathaniel J.; Wojdynski, Bartosz W. - In: International journal of advertising : the review of … 39 (2020) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
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The covert advertising recognition and effects (CARE) model : processes of persuasion in native advertising and other masked formats
Wojdynski, Bartosz W.; Evans, Nathaniel J. - In: International journal of advertising : the review of … 39 (2020) 1, pp. 4-31
Persistent link: https://www.econbiz.de/10012200470
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Effects of disclosure, placement type, and ad-context congruence on brand and advertising recognition : an exploration of care model processing
Sun, Shuoya; Evans, Nathaniel J. - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 219-235
Persistent link: https://www.econbiz.de/10013358825