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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context

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Consumer value perception of luxury goods : a cross-cultural and cross-industry comparison

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Redefining the logic of value creation : a global perspective on emerging interaction patterns between customers and companies

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Dynamische Interaktionen stellen einen zentralen Bestandteil für das heutige Verständnis von Marketing dar. Die Idee, dass Interaktionen an sich bereits einen Wert für den Kunden darstellen, ist zunehmend akzeptiert. In der vorliegenden Dissertation werden jüngste Entwicklungen bezüglich...

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Perceived quality of e-health services : a conceptual scale development of e-health service quality based on the C-OAR-SE approach

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Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation

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eCCIq : the quality of electronic customer-to-customer interaction

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The perceived value of brand heritage and brand luxury : managing the effect on brand strength

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