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~person:"Huber, Frank"
~person:"Levinson, Jay Conrad"
~person:"McDonald, Malcolm"
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Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
2
Kundenorientierte Produktgestaltung
Hertel, Günter
;
Virt, Wilfried
;
Huber, Frank
;
Akao, Yōji
-
2000
Persistent link: https://www.econbiz.de/10001463917
Saved in:
3
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
4
Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage
Brown, Linden
;
McDonald, Malcolm
-
1994
-
1. publ
Persistent link: https://www.econbiz.de/10000412511
Saved in:
5
Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm
;
Mouncey, Peter
-
2011
-
1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
Saved in:
6
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
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7
Marketing plans : how to prepare them, how to use them
McDonald, Malcolm
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003401829
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8
Creating powerful brands
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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9
Key account management : the definitive guide
McDonald, Malcolm
;
Woodburn, Diana
-
2007
-
2. ed.
Persistent link: https://www.econbiz.de/10004114557
Saved in:
10
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10004010317
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