Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Leeflang, Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Electronic Customer Care - Vom...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
26
Theorie
8
Theory
8
Market research
6
Marktforschung
6
Economic model
4
Marketing management
4
Marketingmanagement
4
Netherlands
4
Niederlande
4
Wirtschaftsmodell
4
Abteilung
3
Advertising
3
Consumer behaviour
3
Department
3
Entscheidungsunterstützung
3
Firm performance
3
Konsumentenverhalten
3
Marketing theory
3
Marketingmodell
3
Marketingtheorie
3
Mathematical programming
3
Mathematische Optimierung
3
Unternehmenserfolg
3
Werbung
3
Absatz
2
Befragung
2
Comparison
2
Dynamische Wirtschaftstheorie
2
Economic dynamics
2
Entscheidungstheorie
2
Interview
2
OECD countries
2
OECD-Staaten
2
Quantitative Methode
2
Vergleich
2
1974-1999
1
Absatztheorie
1
Advertising effects
1
Arzneimittel
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
19
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
Author
All
Leeflang, Peter
Kotler, Philip
168
Sheth, Jagdish N.
52
Alt, Rainer
40
Brown, Stephen
39
McDonald, Malcolm
39
Peitz, Martin
39
Armstrong, Gary
38
Kerin, Roger A.
35
Tadajewski, Mark
35
Lee, In
33
Ockenfels, Axel
31
Piercy, Nigel
31
Svensson, Göran
31
Baker, Michael John
30
Ferrell, Odies C.
29
Hair, Joseph F.
29
Homburg, Christian
29
Kollmann, Tobias
29
Vrontis, Demetris
29
Khosrowpour, Mehdi
28
Grewal, Dhruv
27
Martens, Bertin
27
Pavlou, Paul A.
27
Fill, Chris
26
Ghose, Anindya
26
Kitchen, Philip J.
26
Peter, Jerome Paul
26
Chaffey, Dave
25
Collins, John
25
Dennis, Charles
25
Irwin, Scott H.
25
Ketter, Wolfgang
25
Palmer, Adrian
25
Verhoef, Peter C.
25
Brennan, Ross
24
Dholakia, Nikhilesh
24
Hinson, Robert
24
Koschnick, Wolfgang J.
24
Malhotra, Naresh K.
24
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International series in quantitative marketing
3
MSI reports : working paper series
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Applied economics
1
European management journal
1
Fundamentals of marketing research ; Vol. 4
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business review : the official journal of the European International Business Academy
1
International series in quantitative marketing : ISQM
1
Italian journal of marketing : ITJM
1
Journal of international marketing
1
Journal of marketing
1
Marketing : journal of research and management
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbach business review : sbr
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The nature and scope of marketing research
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
2
Testing causality between
marketing
variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
3
Building implementable
marketing
models
Naert, Philippe A.
;
Leeflang, Peter
-
1978
Persistent link: https://www.econbiz.de/10000049977
Saved in:
4
Getting
marketing
back in the boardroom : understanding the drivers of
marketing
's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 83-114
Persistent link: https://www.econbiz.de/10003727339
Saved in:
5
Building models for
marketing
decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
6
Does competitive entry structurally change key
marketing
metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
7
Understanding the
marketing
department's influence within the firm
Verhoef, Peter C.
;
Leeflang, Peter
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
Saved in:
8
Creating lift versus building the base : current trends in
marketing
dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
9
Diffusion of franchising as an innovation of managerial organization
Ruiz Conde, Enar
;
Leeflang, Peter
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 65-75
Persistent link: https://www.econbiz.de/10003391482
Saved in:
10
Building models for
marketing
decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
