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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry

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The marketing practices-performance relationship in professional service firms

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Effects of customer equity drivers on customer loyalty in B2B context

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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches

Falkenreck, Christine - 2010

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...