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~subject:"Marketingmanagement"
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Fußballstudie 2014 - Die Marke...
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Marketingmanagement
Brand management
14,286
Markenführung
14,286
Consumer behaviour
7,018
Konsumentenverhalten
7,017
Markenimage
6,518
Brand image
6,506
Brand
4,807
Markenartikel
4,757
Beziehungsmarketing
2,352
Relationship marketing
2,352
Social Web
1,643
Social web
1,643
Online-Marketing
1,464
Internet marketing
1,456
Marketing management
1,152
Werbewirkung
998
Advertising effects
996
Luxury goods
804
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804
Advertising
660
Werbung
656
Einzelhandel
644
Retail trade
642
Brand loyalty
625
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611
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611
USA
550
Internationales Marketing
543
Markentreue
543
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540
International marketing
535
Corporate reputation
527
Firmenimage
527
Emotion
522
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509
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450
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447
Indien
446
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444
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Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Chan-Olmsted, Sylvia M.
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Baumgarth, Carsten
4
Cuneo, Andres
4
Gupta, Suraksha
4
He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
Tuominen, Sasu
4
Wymer, Walter
4
Abratt, Russell
3
Abril Barrie, Carmen
3
Amrouche, Nawel
3
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American Marketing Association
4
Information Resources Management Association
3
IGI Global
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
46
The journal of brand management : an international journal
45
The journal of product & brand management
32
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of retailing and consumer services
20
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing communications
16
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
International journal of advertising : the review of marketing communications
8
Springer eBook Collection
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of internet commerce
5
Journal of marketing for higher education
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
Qualitative market research : an international journal
5
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ECONIS (ZBW)
1,157
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date (oldest first)
1
Trade marketing strategies : the partnership between manufacturers, brands and retailers
Randall, Geoffrey
-
1994
-
2. ed
Persistent link: https://www.econbiz.de/10000415119
Saved in:
2
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
3
Brand marketing : building winning brand strategies that deliver value and customer satisfaction
Weilbacher, William M.
-
1993
Persistent link: https://www.econbiz.de/10000324542
Saved in:
4
Niching versus change-of-pace brands : using purchase frequencies and penetration rates to infer brand positionings
Kahn, Barbara E.
;
Kalwani, Manohar U.
;
Morrison, Donald G.
-
1988
-
Rev
Persistent link: https://www.econbiz.de/10000767789
Saved in:
5
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
6
The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of t...
Clark, Shawn
-
2000
Persistent link: https://www.econbiz.de/10001390795
Saved in:
7
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
Saved in:
8
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
9
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
-
2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
10
Small but sophisticated : entrepreneurial marketing and SME approaches to brand management
Renton, Michelle
;
Daellenbach, Urs S.
;
Davenport, Sally
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
17
(
2015
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011439551
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