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Organizational processes for B2B services IMC data quality

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Migrating from products to solutions : an exploration of system support in the UK defense industry

Kapletia, Dharm; Probert, David - In: Industrial marketing management : the international … 39 (2010) 4, pp. 582-592

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Loyalty in the business-to-business service context : a literature review and proposed framework

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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China

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Familiarity breeds contempt : perceived service and sales complacency in business-to-business relationships

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The role of brand loyalty & image development integrated with brand awareness, service quality, product strategy & price strategy : an persfective Asia

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Customer Retention in the Automotive Industry : Quality, Satisfaction and Loyalty

Johnson, Michael D. (ed.); Herrmann, Andreas (ed.); … - 1997

1 An Introduction to Quality, Satisfaction, and Retention-Implications for the Automotive Industry -- 2 Linking Satisfaction to Design-A Key to Success for Volvo -- 3 Improved Customer Satisfaction Is Volvo Priority -- 4 Design of Lines as a Product-Policy Variant to Retain Customers in the...